As SVP in charge of paid digital media, Samantha Bedford (@samanthabedford) drives strategic direction to every campaign across all paid services. She works with the client services team to ensure that best-in-class innovative practices are implemented and client expectations are continually exceeded. Utilizing her natural aptitude for marketing principles, fine-tuned leadership skills and inherent organization capabilities, she maintains the highest quality of performance and innovative practices.
Prior to joining Location3 in 2002, Samantha was a senior media marketer at ForwardSLASH, Inc. in South Africa. She has several industry certifications and recognition's: Google AdWords Professional, Yahoo! Search Ambassador, MSN adCenter member, ClickTracks Pro, WAA Award of Achievement and Google Analytics Individual. Samantha graduated from the AAA School of Advertising with bachelor’s degrees in marketing communications and media management.