Description:

This course will go beyond the "101 basics" of on-page SEO and look at some of the more technical and intermediate-level issues you will encounter when trying to promote a website in a competitive niche.

Topics will include:

• Using meta tags and robots.txt to control robots
• PageRank sculpting or "siloing" with nofollow links
• Common SEO architecture issues
• Redirecting and moving pages
• Duplicate content and canonicalization (linking) issues
• advanced Google search operators
• Using Yahoo Site Explorer to Spy on your Competitors
• Advanced link building techniques
• Grey / blackhat SEO techniques your competitors might be using
• and MUCH MORE!

This class will focus on tools for the Firefox browser (using the "SEOpen" and "SearchStatus" plugins), working with sites hosted on Linux/Apache webservers.

Presented as a Lecture-Style Workshop:
Affordable workshops designed to introduce a subject quickly and efficiently. Students can take notes from the instructor's projected computer screen, and/or bring their own computer to follow along.

Who Should Take This:
Participants should have a basic grasp of HTML, FTP and webserver technology, and basic SEO knowledge.

Instructor:
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs.

BDA Member Cost: $60.00
Non Member Cost: $80.00
Become a member to save $20.00

Registration fees automatically increase $10.00, 5 days before the event. The price above reflects that increase for the next scheduled date for this event. If you register for a future date you will not be charged this increase.