Description:

This course will go beyond the "101 basics" of on-page SEO and look at some of the more technical and intermediate-level issues you will encounter when trying to promote a website in a competitive niche.

Topics will include:

• Advanced Google search operators

• Using meta tags and robots.txt to control robots

• PageRank sculpting or "siloing" with nofollow links

• Common SEO architecture issues

• Redirecting and moving pages

• Duplicate content and canonicalization (linking) issues

• Digging into Google Webmaster Tools

• Grey / blackhat SEO techniques your competitors might  be using

• Advanced link building techniques

• and MUCH MORE!

Please Note: This workshop was previously named "Intermediate Search Engine Optimization" but has been renamed. The course material has not changed.

Presented as a Lecture-Style Workshop:
These are our most affordable training programs, designed to introduce a subject quickly and efficiently. Students can take notes from the instructor's projected computer screen, and/or bring their own computer to follow along. Lecture-style workshops are normally held on weekday evenings from 6 pm – 9 pm and contain a maximum of 30 students (average is 8-20).

Who Should Take This:
Students who have a basic grasp of HTML, FTP and web server technology. SEO knowledge as covered in our Introduction to Search Engine Optimization workshop is highly recommended.

Instructor:
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and pod programs.

BDA Member Cost: $59.00 ($69.00 after Thursday, October 14, 2010)
Non Member Cost: $79.00 ($89.00 after Thursday, October 14, 2010)
Become a member to save $20.00