Description:

Social Media is a quickly emerging form of online media that is becoming just as important as advertising and public relations, if not more so, for many organizations.

Social media is a critical component of search engine optimization (SEO) and web marketing campaigns. It's also one of the last legitimate ways your business website can get a massive amount of traffic and links without spending a lot of money. Web marketers who use social media skillfully have a massive competitive advantage over those who don't.

Don't be left in the dark! If you've been hearing a lot about social media (sites like Facebook, Twitter, and LinkedIn), and you want to understand more about it before diving in deeper, this class is a perfect introduction. It will cover the basics of social media from business / marketing perspective - and it will leave you inspired and confident in how to better use social media to promote your own brand or organization.

This class will cover the basics of:

• Social networking (Facebook, LinkedIn)
• Conversational publishing (blogging)
• Microblogging (Twitter)
• Social bookmarks and voting sites (Digg, Delicious)
• Online video (YouTube)
• Reference Sites (Wikipedia, Squidoo, Hub Pages)
• Creating "home run" social media content
• Tips for success & productivity
  

Presented as a Lecture-Style Workshop:
Affordable workshops designed to introduce a subject quickly and efficiently. Students can take notes from the instructor's projected computer screen, and/or bring their own computer to follow along.

Who Should Take This:
Anyone who's curious about using social media to increase their business traffic.

Instructor:
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs.

BDA Member Cost: $60.00
Non Member Cost: $80.00
Become a member to save $20.00

Registration fees automatically increase $10.00, 5 days before the event. The price above reflects that increase for the next scheduled date for this event. If you register for a future date you will not be charged this increase.