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Registration is required for this offering (below).
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Description:
Search engine optimization (SEO) is one of the most powerful and
exact-targeted marketing methods available. Unlike impression ads or
commercials, SEO positions your products or services exclusively to
people who are interested and actively searching for them. SEO isn't
particularly difficult to understand, but because search engine
technology changes on a month-to-month basis – there are many lingering
misconceptions and obsolete ideas about SEO.
The
class will cover the essential foundations of modern SEO, such as: how
search engines work, the importance of links, differences in the major
search engine algorithms, building a search engine-friendly web site,
keyword research, content strategy, keyword targeting, and why you should avoid black hat techniques. By the end of this 3-hour class you will have a "big
picture" understanding of modern SEO theory that you can apply to
improve the traffic to your own website. You'll also know good
questions to ask potential web developers or SEO firms.
Presented as a Lecture-Style Workshop:
Affordable workshops designed to introduce a subject quickly and efficiently. Students can take notes from the instructor's projected computer screen, and/or bring their own computer to follow along.
Who Should Take This:
Students with basic knowledge of HTML and web design technology (such as images, Flash, tables, forms, CSS).
Instructor:
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and podcast programs.
BDA Member Cost: $50.00 ($60.00 after Friday, April 09, 2010)
Non Member Cost: $70.00 ($80.00 after Friday, April 09, 2010) Become a member to save $20.00
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