Advanced Search Engine Optimization
Characteristics Of This Class:
By digging deeper into Google's guidelines and ever-changing algorithms, you'll learn proven techniques for better SEO - without resorting to nasty black- or grey-hat techniques that could end up killing your site.
This workshop will cover:
- Advanced Google search operators
- Using meta tags and robots.txt to control robots
- PageRank sculpting or 'siloing' with nofollow links
- Common SEO architecture issues
- Redirecting and moving pages
- Duplicate content and canonicalization (linking) issues
- Digging into Google Webmaster Tools
- Advanced link building techniques
Who Should Take This:
Web designers who are ready to move beyond simple on-page SEO in a competitive niche. You should take Introduction to Search Engine Optimization first if you're not familiar with basic SEO practices.
Dave Taylor
Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and pod programs.
Lots of info, tools, examples. Dave's awesome, extremely knowledgeable, funny, full of inspiration and ideas.
Brenda L., 4/22/2013
I would definitely recommend [this instructor] and his future classes.
Nadia Eve, 6/11/2012
Very engaging and good material. Dave has a comprehensive knowledge of the topic.
Mark, 3/28/2012
Dave was great, smart, to the point, and entertaining.
Robert, 3/28/2012
I took an SEO class a few years ago this was a good update.
Laura, 12/5/2011
A wonderful instructor! I was glad to see the man behind the website.
Jonathan, 10/18/2010
The class connected the dots of the multiple pieces that I was aware of, but never put together myself. Dave was very clear and thorough. He was willing to spend time on each individual question.
Brittany, 10/18/2010
Dave provided a lot of examples and resources to illustrate his points and gave great tips on best practices.
Maura, 4/21/2010
Dave's a great presenter courteous w/attendees funny good material answers until we understand communicates clearly great examples (tangible).
Alexa, 11/18/2009
Logical progression from the 'Intro to SEO' class.
Chris, 7/22/2009
Although I've done SEO for a while, I was able to learn some new ideas/tips for improvement.
Diego, 7/22/2009
GREAT class with a wide variety of topics covered. It definitely helped to 'fill in the blanks' on many items. Well worth the time and money spent. Thanks for offering such a high quality class, lead by an even higher quality instructor!
Alison, 6/18/2009
It was great. I only wish it was an all day seminar! It's a lot to absorb - but I had a lot of questions and Dave is very helpful. Very good class.
Patrick, 6/18/2009
Dave Taylor is an engaging teacher with lots and lots of answers. Just about anyone would walk away from a session with Dave with something new in their arsenal.
Jonathan, 6/18/2009
Related Classes & Workshops
Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.
Optional Payment Plan for Transitions Certificate Programs:
We want to make our training as accessible as possible so we offer a simple payment plan for our Transitions Certificate Programs. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the program you wish to attend (info@boulderdigitalarts.com) and we'll get you setup, take your first payment, and confirm your registration.
Payment Program Details
| BDA Member | Non-Member | |
| Payment 1 Paid at time of registration. |
$19.75 | $24.75 |
| Payment 2 Due one month after registration. |
$19.75 | $24.75 |
| Payment 3 Due two months after registration. |
$19.75 | $24.75 |
| Payment 4 Due three months after registration. |
$19.75 | $24.75 |
| Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($79.00 for BDA members and $99.00 for non-members). | ||
Registration Fees
BDA Members: $69.00
Non-Members: $89.00
Registration Discount Applied
You save $10.00 by registering before midnight on 7/21/2013. Standard registration fees for this program are $79.00 for members and $99.00 for non-members.
Schedule
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A must-attend for all small business owners. Dave is fantastic.
Chelsea, 4/22/2013