Digital Marketing Certificate Intensive

CERTIFICATE OF COMPLETION

All students who finish this program will receive a signed certificate of completion verifying their participation in the program.

In this certificate program you will learn about search engine optimization, managing pay-for-placement advertising campaigns (including Google AdWords) and social media marketing techniques. You will gain the skills necessary to increase valuable traffic and build bigger online audiences.

Program Description

In this one-of-a-kind certificate program you will learn about search engine optimization, managing pay-for-placement advertising campaigns (including the various Facebook advertising options) and social media marketing techniques. You will gain the vital skills necessary to increase Web site traffic and build a bigger online audiences.

During the certificate program, you'll learn proven strategies for growing your online audience with qualified traffic from a marketing and tech industry veteran who has been involved with the development of the modern Internet since the 1980's. You'll learn fundamental entrepreneurial business principles and insider tips for building your brand identity and marketing strategy, maximizing your search engine results, effective social media marketing and much more. This certificate program will help give you the knowledge and skills necessary to provide these immensely valuable and in-demand services to organizations that need to grow their online audiences.

Read more about what makes our certificate programs unique.

Equipment

BDA can provide a computer workstation if necessary however, we strongly encourage you to bring your own computer for this course, as you will need to access your social media and web hosting accounts during class time.

After You Register

BDA is committed to making learning process as enjoyable as possible and making sure that you can focus on your learning. After you register you will be contacted by our staff who answer questions you might have and assist you with any logistical and travel concerns.

Schedule

Day 1

Creating Your Business Strategy
The first step in building your web traffic is making sure you have a clearly defined brand and business identity. Do you really know what makes your business different? Do your customers?

In this first section, we will identify what makes your business or endeavor unique and sets it apart from competitors. We'll examine the visuals and language that make up your brand, and evaluate whether your online presence Web site, Facebook pages, Twitter account, etc communicates it accurately.

Through in-class exercises, you'll select key words to use, identify target audiences to attract, and set goals for the remainder of the course.

Your Web Site
Whether you have a small business, a freelance enterprise, a non-profit, or a blog, this course assumes that you want to increase your web traffic, attracting new visitors and retaining existing ones.

All your marketing efforts will ultimately direct people to your website and prompt them to take an action, so we'll examine your site and make sure it provides visitors with a clear path to your product sales, sign up for your newsletter, leave a comment on your blog, etc.

Web Marketing
We'll continue improving your website by discussing effective copywriting - both for humans and search engines. Writing on the web is different than writing for print, and writing Google-friendly pages, menus, and headlines is an art unto itself. The instructor will teach you proven, ethical strategies for search engine optimization and go over why adding a blog is one of the most effective things you can do.

We'll discuss building community around your site and moving beyond your own site to write articles and guest posts for other blogs, raising your own site's profile in the process. The day finishes with a homework assignment: be ready to work on your business strategies and come with them for the second day!

Video Content
With the rise and rise of YouTube and other online video media, no company can ignore this critical communications channel. We'll explore what's needed to create effective online videos, develop shooting scripts and produce our own videos ready to post online and share with classmates and, hopefully, the online community.

Web Marketing Continued
We'll continue by diving deeper into the world of search engine optimization and search engine marketing, and bring more advanced SEO and SEM strategies into play. This afternoon will include individual site SEO audits and time to analyze what you can improve on your own Web pages to increase ranking and traffic. You'll also learn how to use online PR sites like PRWeb for your press releases and practice writing a release.

The instructor will give you a solid overview of e-mail marketing programs like ConstantContact and AWeber and how to leverage them effectively. Finally, we'll examine your website analytics so you can track the results of your marketing efforts and understand what the numbers mean!

Day 2

Mobile Marketing
We'll explore the brave new world of mobile device marketing, including iPhone, Android, and iPad app building options and the critical importance of creating a mobile-friendly version of your website.

Using Social Media
The afternoon focuses on Twitter, LinkedIn, Google Plus and Pinterest. We'll start by exploring smart ways to work with the LinkedIn community to build your business, then explore Twitter, including the use of hashtags, identifying and taking advantage of trending topics, and committing to regular updates and interacting with your followers.

Facebook Marketing
We'll dive headfirst into Facebook and explore different strategies for using Facebook pages, events and advertising for your business. We'll cover how to foster a positive community on Facebook while managing trolls and negative feedback, empowering your team to represent your company, and cross-linking between Facebook and your website content.

Facebook Advertising and More
The afternoon will feature a deep dive into Facebook advertising, including how to boost posts - - "and whether it's worth the money - - " along with how to set up and run Facebook ad campaigns and what kind of results to expect.

We'll also talk about ways to maintain a balance between your personal life on Facebook and your professional identity, so that you can use social media without sharing your private life with the world! Homework assignments will include Tweeting and creating content on Facebook.

Lab and Open Review Time
We'll take a look at how the world has responded to your marketing efforts so far, review your social media efforts, review any material that people still have questions about and work on a plan for you to take with you beyond this course.

Instructor

Dave TaylorDave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and pod programs.

Location

This certificate program will be held in the Boulder Digital Arts Boulder location classroom.

$449
BDA Members
$479
Non-Members

Registration:

BDA Members: $449.00

Non-Members: $479.00

Available Dates

December 2 - 3, 2017

In Boulder Location

Weekend Format Schedule

Register
Complete Schedule:
Saturday, December 2nd, 9am - 5pm
Sunday, December 3rd, 9am - 5pm

Can't make this time? Click here to follow this class to be notified via email next time we schedule additional dates.

February 17 - 18, 2018

In Boulder Location

Weekend Format Schedule

Register
Complete Schedule:
Saturday, February 17th from 9am to 5pm
Sunday, February 18th from 9am to 5pm

Can't make this time? Click here to follow this class to be notified via email next time we schedule additional dates.

Customer Comments

It was really awesome - I learned so much about so many different tools. The instructor was intelligent, informed, funny, and experienced.Kathleen
Read All Comments

Related To: Digital Marketing Certificate Intensive

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Fees: $69 for members / $89 for non-members

Search Engine Optimization Hands-On

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Comments For: Digital Marketing Certificate Intensive

I really like the space where the class was held this weekend and the bright open area for working when class is on break. The instructor, Dave Taylor, was very knowledgeable. I took away at least a dozen new ideas and concepts as tools for Digital Marketing and that made the two day experience worthwhile.Christy on 12/7/2016
Dave Taylor is an excellent and engaging instructor. He packs his classes with information and keeps the session moving.Lance on 2/29/2016
"Dave Taylor is an excellent and engaging instructor. He packs his classes with information and keeps the session moving."Lance on 2/29/2016
Instructor was super knowledgeable, approachable and engaging. Content was invaluable.Kendra on 5/15/2014
I already have a new client lined up based on the the skills I learned in this class !Joelle on 5/15/2014
I found this workshop helpful, practical, useful, topical, funny and engaging.Elizabeth on 5/15/2014
Dave (the instructor) certainly knows what he's talking about!Donna on 5/15/2014
This instructor was engaging and kept the class on track.Eliza on 5/15/2014
Solid content, great class and very very good instructor!beau on 5/15/2014
This course was awesome - very insightful and comprehensive given the vast territory that is Social Media and Content Marketing. Dave Taylor was a terrific instructor: patient, informative, and fun. I'd highly recommend this class!Robert S. on 10/29/2013
It helped to bring structure to the overwhelming amount of marketing outlets that are available. The instructor had great insight and very creative marketing ideas.Leanne K. on 10/19/2013
Demonstrated how to be more effective and efficient with all the social media tools available. Very informative with great style.Robert S. on 10/17/2013
I feel confident to use social media now. Dave's laid back, gives great examples and ideas, and pays attention to people's goals and situations.Cindy on 3/21/2013
Dave has such a way about him to make you feel comfortable while making his classes entertaining and informative.Chelsea on 3/21/2013
I loved all the insight. Love Dave! He makes this class fun, very insightful!Kearstin C. on 3/21/2013
Dave is very knowledgeable - this Transitions program was a great way to get up to speed on a variety of social media topics that have an impact on marketing in today's environment.Laura V on 5/23/2012
It was really awesome - I learned so much about so many different tools. The instructor was intelligent, informed, funny, and experienced.Kathleen on 5/23/2012
This program helped me understand the possibilities of marketing myself and my company online.Christy on 9/22/2011
Great for small biz owners. Very good fit.Clare on 4/28/2011
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Optional Payment Plan for Certificate Programs:

We want to make our training as accessible as possible so we offer a simple payment plan for our Certificate Programs. For classes that are $400 - $998, each of the two payments is simply 50% of the total cost of the Certificate Program or "bundle" with no finance charges or other costs. For classes that are $999+, each of the four payments is simply 25% of the total cost of the Certificate Program or "bundle" with no finance charges or other costs. BDA membership is required to obtain a payment plan. Click here to learn about membership. The first payment will be taken at the time of registration and the remaining payments are paid once a month for the following three months. Details the payment amounts for this particular program are listed in the table below.

It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the class you wish to attend (info@boulderdigitalarts.com) and we'll get you setup, take your first payment, and confirm your registration.

 

Payment Program Details

  Payment Amount
Payment 1
Paid at time of registration.
$224.50
Payment 2
Due one month after registration.
$224.50
Note: you must be a BDA member to take advantage of our payment plans. Registrants using the payment plan are not eligible for any early registration discounts and always pay the standard registration fee ($449.00).
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