How to Run a Successful E-Mail Marketing Campaign

In today's world, it's important to stay in contact with your clients/customers, but you want to have a purpose for e-mailing them. This workshop is designed to help you understand why and when to use e-mail marketing. It will show you how to set up a strategy that works for your business by understanding who to connect with and when. You'll learn how to create enticing content that gets results and how to review those results.

Whether you are intimidated by technology or are a professional looking to add to your arsenal of tools, this workshop is right for you. It's designed for both people who want to make their e-mail content stronger and those who have no idea where to start.

This workshop will cover:

• Why to use e-mail marketing
• What makes a good campaign
• What is Can-Spam and why you should care
• How to get started: strategies and planning
• Who you should be connecting with and how to get their permission
• Does list size matter and how to grow it
• What should you be writing about and where to get content
• When should you be sending out emails
• What encourages folks to open your email and how to get them to click through
• How to extend the reach of what you write and integrate with social media
• How to get better results to keep improving on your campaigns

Bethany Siegler

Related Classes & Workshops

Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.

Optional Payment Plan for Transitions Certificate Programs:

We want to make our training as accessible as possible so we offer a simple payment plan for our Transitions Certificate Programs. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the program you wish to attend (info@boulderdigitalarts.com) and we'll get you setup, take your first payment, and confirm your registration.

 

Payment Program Details

	BDA Member	Non-Member
Payment 1 Paid at time of registration.	$17.25	$22.25
Payment 2 Due one month after registration.	$17.25	$22.25
Payment 3 Due two months after registration.	$17.25	$22.25
Payment 4 Due three months after registration.	$17.25	$22.25
Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).