Effective E-Newsletters: Start & Improve Your Email Marketing

What You'll Learn

In today's world, it's important to stay connected to your clients/customers, but you want to have a purpose for e-mailing them. This workshop is designed to help you understand why and when to use e-mail marketing. It will show you how to set up a strategy that works for your business - by understanding who to connect with and when. You'll learn how to create enticing content that gets results and use tools to help review your campaign.

Who Is This Class Designed To Help?

Want to create effective subject lines, come up with ideas of what to write, grow your list, understand the best practices, and/or update your e-newsletter for your mobile readers? This class was designed for you.

If you are intimidated by technology, just getting started, or simply want a refresher to make your email newsletters stronger, this workshop is for you.


This workshop will cover:

  • Glossary of Email Marketing Terms
  • Why to use e-mail marketing
  • Who your audience is and how to find them
  • Are they reading their emails on the go (smartphone - tablets)
  • What should you be writing about and where to get content
  • What makes a good FROM line and SUBJECT LINE
  • What tools to look for, from an email service provider
  • What you need to know about designing a newsletter - especially for mobile readers
  • What Can-Spam is and why you should care
  • Who you should be connecting with and how to get their permission
  • Does list size matter and how to grow it
  • When should you be sending out emails
  • What encourages folks to open your email and how to get them back to your site
  • How to extend the reach of what you write and integrate with social media
  • How to get better results to keep improving on your campaigns

This course is NOT about Advanced Email Marketing Strategies:

We will be reviewing the basics/best practices, so we will NOT be going over advance techniques like segmentation and a/b testing.

Who Should Take This

Anyone who is looking to start an e-mail marketing campaign or improve on what they have already begun.

Presented By Bethany Siegler

Bethany Siegler

Bethany Siegler of UniqueThink helps build your complete online presence and find cost-effective marketing solutions. Bethany has created online marketing campaigns for musical artists as distinct as Frank Black (Pixies) and David Wilcox, software developers as diverse as Wild Divine and OfficeTime, and local independent businesses like The Video Station and Boulder Weekly. She has represented major corporations like SONY and Budweiser, yet prefers to find solutions for smaller companies, often by building sustainable websites and blogs in WordPress.

Watch A Video of Bethany

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$59
BDA Members
$79
Non-Members

Registration:

BDA Members: $59.00

Non-Members: $79.00

Early Registration Discount Applied
You will save $10.00 by registering before midnight on 1/18/2015. Applies to the next scheduled date only.

Available Dates

January 22, 2015 / 1pm - 4pm

In Boulder

Register

Location: Boulder (Details)

Boulder
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

March 6, 2015 / 1pm - 4pm

In Boulder

Register

Location: Boulder (Details)

Boulder
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

April 24, 2015 / 1pm - 4pm

In Boulder

Register

Location: Boulder (Details)

Boulder
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

Customer Comments

Excellent!Susie
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Comments For: Effective E-Newsletters: Start & Improve Your Email Marketing

The content portion was the best! It really taught me how to draw in an audience.anonymous on 8/4/2014
This class had some great discussion, ideas and expertise shared throughout the course of its duration. Wonderful instructor and the perfect length of time for the subject matter.Brooke on 8/4/2014
Absolutely a great class! The instructor was great, very patient and awesome at answering questions. So much valuable information packed into that little time frame! anonymous on 8/4/2014
This class gave me great tips to help my existing services!Stephanie on 8/4/2014
Bethany is authoritative and fun to learn from. She has a casual easy style of instruction and is very approachable. This session is great for beginners and those who need a refresh in current best practices. She engages the class by asking about your particular situation and offers advice if asked.Jeff on 2/28/2014
Next level of courses should be offered on this subject. "...it would be great to dive deeper into specifics on the subject."Molly on 2/27/2014
So much useful, fresh, and new info, ideas, links, and resources. I am on the 'design end' of email marketing and this class gave me great insight into the user/customer/prospect. [The instructor had] a good, fast pace, but always approachable and direct in answering questions. [She] presented a ton of information in a clear, prioritized way with good choice real life examples, businesses, and companies to show.Nadia Eve on 3/27/2013
An excellent presentation by an extremely knowledgeable professional.James on 10/18/2011
The instructor was very knowledgeable and engaging.Anna on 10/18/2011
She did a great job. Very well organized and clear presentation.Eliana on 8/25/2010
Excellent!Susie on 8/25/2010
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