How to Run a Successful E-Mail Marketing Campaign

Characteristics Of This Class:

In today's world, it's important to stay in contact with your clients/customers, but you want to have a purpose for e-mailing them. This workshop is designed to help you understand why and when to use e-mail marketing. It will show you how to set up a strategy that works for your business by understanding who to connect with and when. You'll learn how to create enticing content that gets results and how to review those results.

Whether you are intimidated by technology or are a professional looking to add to your arsenal of tools, this workshop is right for you. It's designed for both people who want to make their e-mail content stronger and those who have no idea where to start.

This workshop will cover:

  • Why to use e-mail marketing
  • What makes a good campaign
  • What is Can-Spam and why you should care
  • How to get started: strategies and planning
  • Who you should be connecting with and how to get their permission
  • Does list size matter and how to grow it
  • What should you be writing about and where to get content
  • When should you be sending out emails
  • What encourages folks to open your email and how to get them to click through
  • How to extend the reach of what you write and integrate with social media
  • How to get better results to keep improving on your campaigns

Who Should Take This:

Anyone who is looking to start an e-mail marketing campaign or improve on what they have already begun.

Bethany Siegler

Bethany Siegler

Bethany Siegler of UniqueThink helps build your complete online presence and find cost-effective marketing solutions. Bethany has created online marketing campaigns for musical artists as distinct as Frank Black (Pixies) and David Wilcox, software developers as diverse as Wild Divine and OfficeTime, and local independent businesses like The Video Station and Boulder Weekly. She has represented major corporations like SONY and Budweiser, yet prefers to find solutions for smaller companies, often by building sustainable websites and blogs in WordPress.

The content portion was the best! It really taught me how to draw in an audience.

anonymous, 8/4/2014

This class had some great discussion, ideas and expertise shared throughout the course of its duration. Wonderful instructor and the perfect length of time for the subject matter.

Brooke, 8/4/2014

Absolutely a great class! The instructor was great, very patient and awesome at answering questions. So much valuable information packed into that little time frame!

anonymous, 8/4/2014

This class gave me great tips to help my existing services!

Chasity, 8/4/2014

Bethany is authoritative and fun to learn from. She has a casual easy style of instruction and is very approachable. This session is great for beginners and those who need a refresh in current best practices. She engages the class by asking about your particular situation and offers advice if asked.

Jeff, 2/28/2014

Next level of courses should be offered on this subject. " would be great to dive deeper into specifics on the subject."

Molly, 2/27/2014

So much useful, fresh, and new info, ideas, links, and resources. I am on the 'design end' of email marketing and this class gave me great insight into the user/customer/prospect. [The instructor had] a good, fast pace, but always approachable and direct in answering questions. [She] presented a ton of information in a clear, prioritized way with good choice real life examples, businesses, and companies to show.

Nadia Eve, 3/27/2013

An excellent presentation by an extremely knowledgeable professional.

James, 10/18/2011

The instructor was very knowledgeable and engaging.

Anna, 10/18/2011

She did a great job. Very well organized and clear presentation.

Eliana, 8/25/2010


Susie, 8/25/2010

Related Classes & Workshops

Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.

Optional Payment Plan for In-Depth Intensives:

We want to make our training as accessible as possible so we offer a simple payment plan for our In-Depth Intensives. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the intensive you wish to attend ( and we'll get you setup, take your first payment, and confirm your registration.


Payment Program Details

  BDA Member Non-Member
Payment 1
Paid at time of registration.
$17.25 $22.25
Payment 2
Due one month after registration.
$17.25 $22.25
Payment 3
Due two months after registration.
$17.25 $22.25
Payment 4
Due three months after registration.
$17.25 $22.25
Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).

Registration Fees

BDA Members: $59.00

Non-Members: $79.00

Registration Discount Applied
You save $10.00 by registering before midnight on 10/31/2014. Standard registration fees for this program are $69.00 for members and $89.00 for non-members.

Scheduled Dates

November 04, 2014

Complete Schedule:
11/4/2014 | 1pm - 4pm

Location: Boulder (Details)


January 22, 2015

Complete Schedule:
1/22/2015 | 1pm - 4pm

Location: Boulder (Details)


March 06, 2015

Complete Schedule:
3/6/2015 | 1pm - 4pm

Location: Boulder (Details)


April 24, 2015

Complete Schedule:
4/24/2015 | 1pm - 4pm

Location: Boulder (Details)