Writing for Websites

Characteristics Of This Class:

In this Workshop, learn how to write text for a website that attracts qualified visitors and converts them into lifelong customers.

A well-built commercial website tells your story with style and converts visitors into buyers. While design, graphics and architecture can make a difference, it's the text that drives conversions.

In this class you'll develop the writing skills you need to create web pages that move visitors to take the specific actions you want them to take on your website like opting in to your list, buying from you or simply calling the phone number listed on your site.

We'll start with a brief overview to help you identify three major types of commercial websites and how they are monetized, so you have a clear picture of how your website relates to your business plan. Next, we'll go through a content checklist you'll need to build a quality website. Then we'll dive right into identifying your target audience, writing an irresistible offer and creating a homepage that keeps your visitor from hitting the dreaded back button.

By the end of class you'll be well-equipped to write a basic website for your own business, for your employer or for your clients.

This workshop will cover:

  • An overview of three types of commercial websites and how they make money
  • The 11 content building blocks you'll need before you begin writing a website
  • Three keys to a successful marketing plan for your money making website
  • How to design your site architecture and page layout to maximize conversion rates
  • Secrets to effective image selection
  • How to write a sales page that turns visitors into buyers
  • A blueprint for building a complete online customer value optimization funnel
  • Resources and practices that will help you write faster and more effectively

Before you attend:

Come prepared with your vision and/or plans for a website you'd like to build from scratch or improve upon. Bring along your articles, pages, posts, headlines, keywords, logos, headers, customer testimonials, color schemes, pictures and videos.

Who Should Take This:

Beginning and intermediate level web designers, marketers, programmers, entrepreneurs, creatives, business owners and sales professionals who build their own or manage websites will benefit from this class. You’ll need a basic understanding of the web. Bring your laptop or inquire about renting one from BDA.

Mike Connolly

Mike Connolly

Mike Connolly creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant "herd" of customers for life. He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He's an experienced teacher, trainer and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.

"good info...instructor is passionate about his field and very knowledageble."

anonymous, 1/14/2014

"A few resources I can take away."

anonymous, 1/14/2014

"Very thorough...applicable."

Renee, 1/14/2014

Helpful tips and solutions for "writing for the audience." Instructor was enjoyable.

Laura, 1/14/2014

"great foundation." Needed "more detail," and instructor was helpful but needed to maintain "control."

Ray, 1/14/2014

"helps understand industry terms and optimize and organize workflow."

Briana, 1/14/2014

Instructor was "good communicator" and "learned several new strategies."

Bruce, 1/14/2014

Instructor, "he is the best." Would like more advertising classes."

jazmin, 1/14/2014

"Mike Connolly has an easy, but methodical style of teaching that is effective...learned a lot without being overwhelmed."

Sue, 1/14/2014

helpful "yes."

kelley, 1/14/2014

Loved the Q&A time, that it was tailor-fit to our specific needs as well as receiving slides via email.

Manon, 10/2/2013

Some good tips, foundational thinking, and a very good instructor.

Susan, 7/13/2013

[The instructor] was very knowledgeable and approachable. Best points: the power of "You", spend lots of time on your headline.

Scott, 7/8/2013

Good content, casual and informed style, well presented. Mike was personable and well prepared. You Rock, can't think of anything to suggest for improvement.

Nancy Ann, 7/3/2013

[The instructor was] very knowledgeable, approachable.

Scott, 7/3/2013

[The class] got me all fired up about helping my company sell their products in a better way. [Mike was] Super nice, enthusiastic, knowledgeable and bright. Very good rapport with class participants and very engaging.

Nadia Eve, 4/9/2013

The instructor had tons of info, was well organized, and very personable.

Mary Lou, 1/16/2013

Excellent class, I came naive, I leave less ignorant. Mike is a storyteller and listener both.

Jeff, 1/16/2013

Very informative. Great instructor.

Carlos, 6/7/2012

Great outline for creating copy for the web. Mike was very knowledgeable and informative. Great presentation style.

Robert, 2/29/2012

Finally a class that is all a bout adding value and making sure that value is added. The instructor was really committed to making sure we got what we came for. Well prepared.

Jim, 2/29/2012

Very informative and helpful.

lily, 8/23/2011

Related Classes & Workshops

Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.

Optional Payment Plan for In-Depth Intensives:

We want to make our training as accessible as possible so we offer a simple payment plan for our In-Depth Intensives. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the intensive you wish to attend (info@boulderdigitalarts.com) and we'll get you setup, take your first payment, and confirm your registration.


Payment Program Details

  BDA Member Non-Member
Payment 1
Paid at time of registration.
$17.25 $22.25
Payment 2
Due one month after registration.
$17.25 $22.25
Payment 3
Due two months after registration.
$17.25 $22.25
Payment 4
Due three months after registration.
$17.25 $22.25
Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).

Registration Fees

BDA Members: $69.00

Non-Members: $89.00
Become a member now and save $20.00

Register Early To Save
Early registration for the upcoming date of this program ended on 7/26/2014. Be sure to register early next time (4 days prior) to save $10.00!

Scheduled Dates

July 30, 2014

Complete Schedule:
7/30/2014 | 6pm - 9pm

Location: Boulder (Details)


November 24, 2014

Complete Schedule:
11/24/2014 | 6pm - 9pm

Location: Boulder (Details)