Copywriting for the Web

Characteristics Of This Class:

Like a magnet, compelling copy draws in and captivates your ideal prospects.

In this workshop you'll get the basics of writing powerful direct-response copy. Whether you're building content for a website, creating a sales page or a writing a video script, the skills you'll gain in this course will give you a competitive edge.

Come with an open mind and be ready to try your hand at skill-building exercises. You'll learn and engage with the teacher and fellow students. If you have a project you're working on, bring it along to apply your new skills to.

By the end of class, your persuasive writing ability will be sharpened, getting you better results, faster and with less stress in all your marketing projects.

This workshop will cover:

  • Tools you can use to speed up your writing and make it more persuasive
  • An 11 point checklist to help you craft awesome, results-getting headlines
  • The 5 phases of writing a powerful sales letter, web page or video
  • How to make sure your copy is conversational and clear
  • What to do about images and graphic design
  • Harnessing the creative process for practical results
  • Tips and techniques to help you write faster and more effectively
  • A wealth of resources to continue your writing development

Before you attend:
Come prepared to explore new ways of thinking based on proven results. Bring along your articles, web pages, blog posts, headlines, emails, video scripts, ads, or any other marketing content or sales copy you'd like to enhance.

Who Should Take This:

Beginning and intermediate level entrepreneurs, business owners, writers, creatives, web designers, marketers, programmers and sales professionals who do their own marketing or who write sales copy for others.

Mike Connolly

Mike Connolly

Mike Connolly creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant "herd" of customers for life. He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He's an experienced teacher, trainer and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.

Somewhat of value. A lot of basic marketing. Not as much of the copy writing until the end. Could have better lighting on the speaker. He was a little slow talking for me.

Rosalie, 7/30/2014

Instructor was "good communicator" and "learned several new strategies."

Bruce, 1/14/2014

Instructor, "he is the best." Would like more advertising classes."

jazmin, 1/14/2014

"Mike Connolly has an easy, but methodical style of teaching that is effective...learned a lot without being overwhelmed."

Sue, 1/14/2014

helpful "yes."

kelley, 1/14/2014

"good info...instructor is passionate about his field and very knowledageble."

anonymous, 1/14/2014

"A few resources I can take away."

anonymous, 1/14/2014

"Very thorough...applicable."

Renee, 1/14/2014

Helpful tips and solutions for "writing for the audience." Instructor was enjoyable.

Laura, 1/14/2014

"great foundation." Needed "more detail," and instructor was helpful but needed to maintain "control."

Ray, 1/14/2014

"helps understand industry terms and optimize and organize workflow."

Briana, 1/14/2014

Loved the Q&A time, that it was tailor-fit to our specific needs as well as receiving slides via email.

Manon, 10/2/2013

Some good tips, foundational thinking, and a very good instructor.

Susan, 7/13/2013

[The instructor] was very knowledgeable and approachable. Best points: the power of "You", spend lots of time on your headline.

Scott, 7/8/2013

Good content, casual and informed style, well presented. Mike was personable and well prepared. You Rock, can't think of anything to suggest for improvement.

Nancy Ann, 7/3/2013

[The instructor was] very knowledgeable, approachable.

Scott, 7/3/2013

[The class] got me all fired up about helping my company sell their products in a better way. [Mike was] Super nice, enthusiastic, knowledgeable and bright. Very good rapport with class participants and very engaging.

Nadia Eve, 4/9/2013

The instructor had tons of info, was well organized, and very personable.

Mary Lou, 1/16/2013

Excellent class, I came naive, I leave less ignorant. Mike is a storyteller and listener both.

Jeff, 1/16/2013

Very informative. Great instructor.

Carlos, 6/7/2012

Great outline for creating copy for the web. Mike was very knowledgeable and informative. Great presentation style.

Robert, 2/29/2012

Finally a class that is all a bout adding value and making sure that value is added. The instructor was really committed to making sure we got what we came for. Well prepared.

Jim, 2/29/2012

Very informative and helpful.

lily, 8/23/2011

Related Classes & Workshops

Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.

Optional Payment Plan for In-Depth Intensives:

We want to make our training as accessible as possible so we offer a simple payment plan for our In-Depth Intensives. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the intensive you wish to attend ( and we'll get you setup, take your first payment, and confirm your registration.


Payment Program Details

  BDA Member Non-Member
Payment 1
Paid at time of registration.
$17.25 $22.25
Payment 2
Due one month after registration.
$17.25 $22.25
Payment 3
Due two months after registration.
$17.25 $22.25
Payment 4
Due three months after registration.
$17.25 $22.25
Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).

Registration Fees

BDA Members: $59.00

Non-Members: $79.00

Registration Discount Applied
You save $10.00 by registering before midnight on 11/20/2014. Standard registration fees for this program are $69.00 for members and $89.00 for non-members.

Scheduled Dates

November 24, 2014

Complete Schedule:
11/24/2014 | 6pm - 9pm

Location: Boulder (Details)


February 16, 2015

Complete Schedule:
2/16/2015 | 6pm - 9pm

Location: Boulder (Details)


May 18, 2015

Complete Schedule:
5/18/2015 | 6pm - 9pm

Location: Boulder (Details)