Copywriting for the Web
What You'll Learn
This workshop will help you convert more of your website visitors into leads and buyers. You'll acquire the basic skills and understanding you need to create results-getting copy for your website's homepage, blog, lead capture pages and sales pages. The skills you'll gain in this class will help you grow your business and get a higher ROI from your website.
In addition to gaining a valuable new skill set, you'll take home a copywriting tool kit that will speed up your writing process, and improve the effectiveness of all your web copy. And that means higher conversion rates and more sales with less time and effort on your part.
We'll analyze and suggest improvements for student and other websites. You'll not only learn by seeing how others can improve their websites, you'll leave class with solid ideas to make your website a more profitable marketing platform for your business.
Some of the key points we'll cover include:
- An 11 point checklist to help you craft cool, results-getting headlines
- A simple and fun method to make sure your web copy is easy to read
- 9 keys to an optimized, PPC compliant landing page
- How to use images and design elements to increase conversion rates
- 10 ways to write better copy faster
- How to harness your creative powers for results you can take to the bank
- A handy resource guide to help you continually amp up your web copy
Who Should Take This:
Solo business owners, webmasters, marketing executives and sales professionals and anyone who relies on their website to attract, convert and retain customers.
A video of this class is available for immediate viewing from only $35!See Video Details
Bonus! in-person registrants can purchase the video at half-price after attending the class!
Who Should Take This
Beginning and intermediate level entrepreneurs, business owners, writers, creatives, web designers, marketers, programmers and sales professionals who do their own marketing or who write sales copy for others.
Presented By Mike Connolly
Mike Connolly creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant "herd" of customers for life. He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He's an experienced teacher, trainer and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.