In this Workshop, learn how to write text for a website that attracts qualified visitors and converts them into lifelong customers.
A well-built commercial website tells your story with style and converts visitors into buyers. While design, graphics and architecture can make a difference, it’s the text that drives conversions.
In this class you’ll develop the writing skills you need to create web pages that move visitors to take the specific actions you want them to take on your website like opting in to your list, buying from you or simply calling the phone number listed on your site.
We'll start with a brief overview to help you identify three major types of commercial websites and how they are monetized, so you have a clear picture of how your website relates to your business plan. Next, we’ll go through a content checklist you’ll need to build a quality website. Then we’ll dive right into identifying your target audience, writing an irresistible offer and creating a homepage that keeps your visitor from hitting the dreaded back button.
By the end of class you’ll be well-equipped to write a basic website for your own business, for your employer or for your clients.
Come prepared with your vision and/or plans for a website you’d like to build from scratch or improve upon. Bring along your articles, pages, posts, headlines, keywords, logos, headers, customer testimonials, color schemes, pictures and videos.
Beginning and intermediate level web designers, marketers, programmers, entrepreneurs, creatives, business owners and sales professionals who build their own or manage websites will benefit from this class. You’ll need a basic understanding of the web. Bring your laptop or inquire about renting one from BDA.
Mike Connolly creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant "herd" of customers for life. He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He's an experienced teacher, trainer and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.
Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.
We want to make our training as accessible as possible so we offer a simple payment plan for our In-Depth Intensives. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the intensive you wish to attend (email@example.com) and we'll get you setup, take your first payment, and confirm your registration.
Paid at time of registration.
Due one month after registration.
Due two months after registration.
Due three months after registration.
|Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).|
BDA Members: $59.00
Registration Discount Applied
You save $10.00 by registering before midnight on 7/26/2014. Standard registration fees for this program are $69.00 for members and $89.00 for non-members.
7/30/2014 | 6pm - 9pm
Location: Boulder (Details)
|Events July 2014|
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