Copywriting for the Web

What You'll Learn

Like a magnet, compelling copy draws in and captivates your ideal prospects.

In this workshop you'll get the basics of writing powerful direct-response copy. Whether you're building content for a website, creating a sales page or a writing a video script, the skills you'll gain in this course will give you a competitive edge.

Come with an open mind and be ready to try your hand at skill-building exercises. You'll learn and engage with the teacher and fellow students. If you have a project you're working on, bring it along to apply your new skills to.

By the end of class, your persuasive writing ability will be sharpened, getting you better results, faster and with less stress in all your marketing projects.

This workshop will cover:

  • Tools you can use to speed up your writing and make it more persuasive
  • An 11 point checklist to help you craft awesome, results-getting headlines
  • The 5 phases of writing a powerful sales letter, web page or video
  • How to make sure your copy is conversational and clear
  • What to do about images and graphic design
  • Harnessing the creative process for practical results
  • Tips and techniques to help you write faster and more effectively
  • A wealth of resources to continue your writing development

Before you attend:
Come prepared to explore new ways of thinking based on proven results. Bring along your articles, web pages, blog posts, headlines, emails, video scripts, ads, or any other marketing content or sales copy you'd like to enhance.

A video of this class is available for immediate viewing from only $35!

See Video Details

Bonus! in-person registrants can purchase the video at half-price after attending the class!

Who Should Take This

Beginning and intermediate level entrepreneurs, business owners, writers, creatives, web designers, marketers, programmers and sales professionals who do their own marketing or who write sales copy for others.

Presented By Mike Connolly

Mike Connolly

Mike Connolly creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant "herd" of customers for life. He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He's an experienced teacher, trainer and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.

BDA Members


BDA Members: $69.00

Non-Members: $89.00

Available Dates

August 4, 2016 / 6pm - 9pm

Location: Boulder Location (Details)

Boulder Location
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

Customer Comments

Instructor, "he is the best." Would like more advertising classes."jazmin
Read All Comments

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Comments For: Copywriting for the Web

I think more people should take this class. I thought Mike was extremely knowledgable and helped us.kris on 2/17/2015
Really enjoyed this class. It was exactly what I wanted. The instructor was well organized, very approachable, and made sure to make it relevant to our work experiences. We covered a ton of information! Make it a 2-part class!Darla on 2/17/2015
The instructor was so helpful and really knows his stuff, Very engaging.Caitlin on 11/24/2014
Somewhat of value. A lot of basic marketing. Not as much of the copy writing until the end. Could have better lighting on the speaker. He was a little slow talking for me. Rosalie on 7/30/2014
Instructor was "good communicator" and "learned several new strategies."Bruce on 1/14/2014
Instructor, "he is the best." Would like more advertising classes."jazmin on 1/14/2014
"Mike Connolly has an easy, but methodical style of teaching that is effective...learned a lot without being overwhelmed."Sue on 1/14/2014
helpful "yes."kelley on 1/14/2014
"great foundation." Needed "more detail," and instructor was helpful but needed to maintain "control."Ray on 1/14/2014
"helps understand industry terms and optimize and organize workflow."Briana on 1/14/2014
"good info...instructor is passionate about his field and very knowledageble."anonymous on 1/14/2014
"A few resources I can take away."anonymous on 1/14/2014
"Very thorough...applicable."Renee on 1/14/2014
Helpful tips and solutions for "writing for the audience." Instructor was enjoyable.Laura on 1/14/2014
Loved the Q&A time, that it was tailor-fit to our specific needs as well as receiving slides via email.Manon on 10/2/2013
Some good tips, foundational thinking, and a very good instructor.Susan on 7/13/2013
[The instructor] was very knowledgeable and approachable. Best points: the power of "You", spend lots of time on your headline.Scott on 7/8/2013
Good content, casual and informed style, well presented. Mike was personable and well prepared. You Rock, can't think of anything to suggest for improvement.Nancy Ann on 7/3/2013
[The instructor was] very knowledgeable, approachable.Scott on 7/3/2013
[The class] got me all fired up about helping my company sell their products in a better way. [Mike was] Super nice, enthusiastic, knowledgeable and bright. Very good rapport with class participants and very engaging.Nadia Eve on 4/9/2013
The instructor had tons of info, was well organized, and very personable.Mary Lou on 1/16/2013
Excellent class, I came naive, I leave less ignorant. Mike is a storyteller and listener both.Jeff on 1/16/2013
Very informative. Great instructor.Carlos on 6/7/2012
Great outline for creating copy for the web. Mike was very knowledgeable and informative. Great presentation style.Robert on 2/29/2012
Finally a class that is all a bout adding value and making sure that value is added. The instructor was really committed to making sure we got what we came for. Well prepared.Jim on 2/29/2012
Very informative and helpful.lily on 8/23/2011