We'll explore how time tested advertising methods apply to modern marketing, especially for growing businesses. With some hands-on group exercises, we'll look at key writing strategies and how they apply to different media, whether you're crafting a landing page, sales page, PPC ad, email marketing campaign, video script, webinar or SEO content.
This workshop will cover:
- How to build relationships - and sales - with emotional triggers
- Developing your skill as a business writer
- Crafting your core message - a seven step formula
- Optimizing for different media
- Attracting favorable attention from your target audience
- Positioning yourself or your enterprise in a "category of one"
- Turning prospects into lifelong customers
Who Should Take This:
Business owners, entrepreneurs, non-profit organization executives, professional or would-be professional copywriters, marketing managers, sales professionals, private practice owners, professional speakers.
Mike Connolly
Mike Connolly creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant 'herd' of customers for life. He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He's an experienced teacher, trainer and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.
Excellent class, I came naive, I leave less ignorant. Mike is a storyteller and listener both.
Jeff, 1/16/2013
The instructor had tons of info, was well organized, and very personable.
Mary Lou, 1/16/2013
Very informative. Great instructor.
Carlos, 6/7/2012
Great outline for creating copy for the web. Mike was very knowledgeable and informative. Great presentation style.
Robert, 2/29/2012
Finally a class that is all a bout adding value and making sure that value is added. The instructor was really committed to making sure we got what we came for. Well prepared.
Jim, 2/29/2012
Very informative and helpful.
lily, 8/23/2011
Related Classes & Workshops
Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.
Optional Payment Plan for Transitions Certificate Programs:
We want to make our training as accessible as possible so we offer a simple payment plan for our Transitions Certificate Programs. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the program you wish to attend (info@boulderdigitalarts.com) and we'll get you setup, take your first payment, and confirm your registration.
Payment Program Details
| BDA Member | Non-Member | |
| Payment 1 Paid at time of registration. |
$17.25 | $22.25 |
| Payment 2 Due one month after registration. |
$17.25 | $22.25 |
| Payment 3 Due two months after registration. |
$17.25 | $22.25 |
| Payment 4 Due three months after registration. |
$17.25 | $22.25 |
| Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members). | ||
Registration Fees
BDA Members: $59.00
Non-Members: $79.00
Registration Discount Applied
You save $10.00 by registering before midnight on 6/29/2013. Standard registration fees for this program are $69.00 for members and $89.00 for non-members.
Schedule
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[The class] got me all fired up about helping my company sell their products in a better way. [Mike was] Super nice, enthusiastic, knowledgeable and bright. Very good rapport with class participants and very engaging.
Nadia Eve, 4/9/2013