The Power of Video Storytelling for Non-Profits
What You'll Learn
Non-profits must communicate some of the most important stories of our time, and video is one of the most powerful tools available. With the explosion of YouTube, mobile devices, KONY2012, and viral videos in general, you may be starting to understand the power of video storytelling, but might not necessarily know how to do it well. This visual and inspiring class will help get you started.
With tons of examples, we'll analyze the different types of advocacy video and learn why certain videos work so well, how they were created, and how they engage the masses. We'll also personalize the class to help you begin to develop a plan for your organization's video - What is your message? What is the most effective way to deliver this message? - and what you need to take those next steps.
This workshop will cover:
- Why video, why now?
- Using video to effectively share your story and fundraise
- Different types of advocacy video and award winning examples
- What should your video say?
- Who can create this video for us?
- Avoiding non-profit pitfalls
- Planning for a video and what to budget
- How your video can help distinguish you from other organizations
This workshop is co-taught by Dana Romanoff and Amy Marquis, a Boulder-based independent film director and producer, as well as Dana's co-director in the film series "National Park Experience: Stories for a New Century." Amy is also the founder and editor of The Digital Naturalist, a blog dedicated to improving advocacy videos.
Who Should Take This
Anyone working for a non-profit or community organization which is considering using video to tell it's story - especially if you don't know where to begin!
Presented By Dana Romanoff
Dana Romanoff is an award-winning photographer and multimedia producer using art as activism to raise awareness of key issues in society. Her clients include National Geographic Society, The Women - s Foundation of Colorado, LifeQuest Transitions, Reportage-by-Getty Images, The New York times and numerous other editorial, commercial and humanitarian-aid organizations. Dana - s work is published and exhibited around the globe and she has received numerous international recognition including the 2011 Blue Earth Alliance Award, shortlist for the 2010 Anthropographia Multimedia and Human Rights Award, and was part of a team of reporters awarded finalist for a Gold Medal Pulitzer Prize in Public Service.