Introduction to Search Engine Optimization

What You'll Learn

Search engine optimization (SEO) is one of the most powerful - and least expensive - targeted marketing methods available. Unlike paid ads or commercials, SEO positions your products or services exclusively to people who are interested and actively searching for them.

This workshop provides a big picture overview of SEO and tips for building a search engine-friendly website. We'll replace misconceptions and obsolete ideas with honest best practices, and you'll leave knowing how to increase your web traffic as well as what questions to ask potential web developers or SEO firms.

This workshop will cover:

  • How search engines work
  • Google vs. Yahoo and the rest
  • The importance of links
  • How PageRank works
  • Keyword research & targeting
  • Content strategy
  • What "black hat" techniques are and why you should avoid them

Who Should Take This

Anyone with access to their websites who want to improve their sites' visibility on Google and other search engines. You should understand the Fundamentals of Web Design and be familiar with HTML

Presented By Dave Taylor

Dave Taylor

Dave Taylor has been involved with the Internet since 1980 and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books and holds both an MBA and MS Ed. Dave maintains four weblogs: The Business Blog at Intuitive.com, Ask Dave Taylor, Dave On Film, and Attachment Parenting Blog. Dave is an award-winning speaker, sought after conference and workshop participant and frequent guest on radio and pod programs.

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(Length: 2 hours, 32 minutes / Large Version: 2.27 GB / Small Version: 866 MB)
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Customer Comments

I found this class enlightening and energizing. I have so many great ideas today as I write a marketing plan for a novelist...thank you for a terrific evening and time well spent! THANK YOU, DAVE!Lisa
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Comments For: Introduction to Search Engine Optimization

I haven't been in a classroom in a long time. Dave Taylor was outstanding. He is extremely knowledgeable, stayed on track, and was very engaging to listen to. I was very impressed.Rob on 9/28/2017
This class was really valuable. Dave offered a behind-the-scenes look at how Google manages its searches. Great to understand some of SEO, and makes me want to learn more.Carah on 6/3/2017
This class was really valuable. Dave offered a behind-the-scenes look at how Google manages its searches. Great to understand some of SEO, and makes me want to learn more.Carah on 6/3/2017
I haven't been in a classroom in a long time. Dave Taylor was outstanding. He is extremely knowledgeable, stayed on track, and was very engaging to listen to. I was very impressed.Rob on 9/28/2016
Fantastic. Informative.Sumeeta on 1/26/2015
Fantastic information. Well-presented.Abigail on 1/26/2015
This workshop was of value. I enjoyed the instructor. He was great...a great speaker and knowledgeable.Chelsea on 5/5/2014
Great info! Dave was awesome and presented in a great, clear way.anonymous on 5/5/2014
I really enjoyed this instructor...he was great!anonymous on 5/5/2014
Lots of info. Instructor was extremely thorough and knowledgeable.Daniel on 9/30/2013
Much more info than expected, for an intro course. Great!Duncan on 9/30/2013
Basic and detailed. Very useful.Sue on 9/30/2013
This was an excellent introduction to SEO.Caitlin on 9/30/2013
Content and information were at my level.Karla on 9/30/2013
Learned a lot to help my clients and my website.Kelly on 9/30/2013
Instructor was engaging, funny.kelley on 9/30/2013
Good to hear all the basics. Really appreciated the tools and resources. Dave is very well-versed at explaining things.Rachel on 7/9/2013
Well spoken good content but not overwhelming flow of info.Eric on 7/9/2013
Excellent speaker. Concise, informative, easy to understand, great examples. Dave is fantastic!Roger on 7/9/2013
Lots of useful info great intro to SEO.Scott on 7/9/2013
Helped me understand what Google is looking for.Raven on 7/9/2013
[It gave me a] more thorough understanding for my profession.Emily on 4/8/2013
Very informative - I've done basic HTML overviews and I felt very comfortable in class.Casey on 1/14/2013
I learned a lot about some tools and resources I hadn't known about before. The class reinforced concepts that I hadn't thought about in a while, and Dave was great!Tim on 1/14/2013
Dave Taylor gave a fantastic presentation!Kelley on 1/14/2013
Great! Just what I needed. The instructor was personable and helpful.Sarah on 10/29/2012
The class material and topics discussed were thorough and extremely useful. I appreciated that all my questions were answered.Amalia on 10/29/2012
Great dos and don'ts for my web page. Dave is articulate and humorous, and quite knowledgeable.Greg on 10/29/2012
Great intro and a very educating class. Gives the perspective of an overall marketing goal for business.Laura on 10/29/2012
Great info, the instructor is super knowledgeable & passionate about the subject. He answers questions with real-life examples.Lisa on 10/29/2012
Great info on a topic that has been a little mysterious.Lisa on 10/29/2012
It was a good overview. Will likely take the next one. [Dave Taylor] is a great presenter explains everything clearly.Rob on 7/9/2012
This was a good class very helpful. The instructor was very organized, prepared, easy to understand.Wendy on 7/9/2012
Definitely filled in some blanks - will be back for the Advanced Search Engine Optimization workshop.Richard on 5/30/2012
I enjoyed [the instructor's] lively wit, engagement with the class, "white hat" ethical standards, and experience in the current, real-world market.Nadia Eve on 5/30/2012
I have been teaching myself SEO and this class was great for me to ask some of the questions I have been wondering about. [The instructor] was great and answered all of my questions.megan on 5/30/2012
Great content! Great instructor!Cheryl on 5/30/2012
This is the 3rd SEO class I've taken and I found the presentation of this class to be the easiest to follow and most applicable of all of them. Thanks!Heather on 5/30/2012
I began class not knowing anything other than SEO existed and now I can confidently apply it to my website.Amelia on 3/14/2012
Great class! Dave was great!Jennifer on 3/14/2012
Dave was great! Informative, patient and took time to answer questions.JoOnna on 1/23/2012
Great teacher, very charismatic. 100% satisfied.Justin on 1/23/2012
Great content and presentation - a ton to implement on my site.Mark on 1/23/2012
Informative and Interesting. It will definitely help me market my site.Brianna Nicole on 10/3/2011
This workshop really clarified what tactics work and where we've been misguided in servicing our clients. Plus I learned some new helpful hints!Megan on 7/13/2011
I learned valuable knowledge about analysis that I had never thought of.Sarah on 7/13/2011
Dave is incredibly articulate, informed and organized. I will take his other courses.Vanessa on 7/13/2011
I am a web designer/developer trying to gain skills in my field SEO is relevant and the class gave me needed info.Tehya on 9/27/2010
Exactly what I needed to know for my business and organizations.Danice on 9/27/2010
Learned a lot of info that I never thought of... [Dave Taylor] is excellent.Evert on 9/27/2010
It solidified the foundations of SEO for me.Chad on 7/22/2010
This is/was an amazing intro to SEO! Dave was very dynamic and made this confusing topic more graspable.Courtney on 7/22/2010
Great info, Dave is very knowledgeable.rachael on 7/22/2010
Very clear, good teacher, examples and tactics to use.Danielle on 4/14/2010
I found this class enlightening and energizing. I have so many great ideas today as I write a marketing plan for a novelist...thank you for a terrific evening and time well spent! THANK YOU, DAVE!Lisa on 11/5/2009
This class will help me in my career as well as for my own personal website. Loved it. Very valuable.Marie on 11/2/2009
I had a completely different idea of how to optimize sites for search engines. It's nice to have the right info. :-)Sabrina on 7/15/2009
I'm building some websites, and this served as a wonderful foundation to an intelligent SEO design process.Austin on 1/14/2009
Great experience and instructor. No BS - very practical and concise with someone who is clearly a good instructor as well as an industry expert. A+ to BDA for this course.Jon on 5/9/2007
Very informative and practical tips provided by this expert presenter. New classroom is great! BDA program highly recommended to all.Barry on 5/9/2007
Very helpful presentation... Explanations clear enough for a complete web novice like myself, with specific actions that can be done in manageable doses.Christina on 3/23/2006
Very Informative & well presented, Thank you.Pamela on 3/23/2006
Great insight into search marketing, and how that fits into your online and overall marketing budget.Drew on 3/22/2006
This was an excellent presentation, the speaker was obviously very knowledgeable!Maureen on 3/22/2006
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Chapters for Introduction to Search Engine Optimization

Chapter Name Start Time (HH:MM:SS)
Introduction 00:00:01
Agenda 00:03:25
Search Engine Optimization 101 00:09:03
Learn How to Use Google Better 00:14:34
How Does Google Choose Who Ranks #1 00:34:23
Building an SEO-friendly Site 00:43:49
On-Page SEO Basics 00:45:35
Writing SEO Optimized Title Tags 00:54:20
Image Filenames and Alt Tags 01:00:22
Writing SEO-Friendly Content 01:08:47
Importance of Anchor Text (Links) 01:20:17
Images and Filenames 01:27:41
Website Performance/Speed 01:31:12
CSS vs. HTML 01:40:19
Importance of Social Media 01:50:07
Keyword Research 02:04:25
Google Updates: Penguins, Pandas and Hummingbirds 02:16:15
Content Strategy 02:20:38
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