The cruelty-free makeup trend is growing and here to stay! Increasing numbers of cosmetics companies are opting to use only cruelty-free, vegan makeup and ingredients. When you purchase cruelty-free products, you do not have to worry about your makeup being tested on animals. Additionally, cruelty-free cosmetics are better for your skin because they contain less harsh ingredients than conventional cosmetics. Additionally, it is better for the environment because it contains no harsh chemicals or toxins. Therefore, if you want makeup that does not harm animals or the environment, cruelty-free makeup is the best option! It's a win-win situation: you receive a product that is healthier for your skin and the environment, and you can feel good about doing your part to end animal testing.