Getting Started with Google Analytics

What You'll Learn

Google Analytics is a free tool which can show you everything you need to know about your web users, informing you which pages and online campaigns are most effective. This workshop focuses on training you on how to use Google Analytics to drive actionable insights from your data.

Starting with a little background on how web analytics works, we'll go over and show you how to install Google Analytics on your website. We'll then end with a walk-through of everything you'll need to know about the Google Analytics tool and how to make it work for you. You'll leave class with both knowledge and resources for further learning.

This class will cover...

  • A walkthrough of the main metrics and dimensions reported in Google analytics.
  • Typical Google Analytics uses and best practices.
  • Important administrative settings you should know.
  • A walkthrough of the Google Analytics interface and reporting.
  • How to interpret data and find actionable insights in your reports.
  • Helpful resources for advanced implementations.

What Not to Expect

  • Intro to web basics.
  • Learning how to use the Google AdWords interface.
  • Google Tag Manager implementation.
  • Details on advanced Google Analytics topics like event tracking, data import, or custom dimensions.
  • For Advanced Google Analytic topics, please see our Google Analytics: Beyond the Basics workshop.

Before you attend:
We recommend signing up for a free demo account before coming to this workshop, in order to get the most out of it. Also, students should bring a laptop to get the most out of the class (follow along in the live demo, if you choose, plus note taking).

Who Should Take This

Intermediate level web designers, developers, marketers, or business owners who want to know how web users interact with their sites. If you don't understand basic web terms, you should take Web Fundamentals first.

Presented By Ray Stein

Ray Stein

Ray Stein has created and executed hundreds of digital marketing campaigns and strategies for companies and Google Analytics has been a part of almost every one of those engagements. He regularly consults with marketing agencies on their processes and how to increase value to their clients. As co-organizer of the Denver Google Analytics meetup and a certified advanced user of Google Analytics, he often speaks to large groups on how to best leverage Google Analytics.

BDA Members


BDA Members: $79.00

Non-Members: $99.00

Available Dates

January 21, 2020 / 6pm - 9pm

In Boulder Location


If you see a register button above there is currently still space available.

Can't make this time? Click here to follow this class to be notified via email next time we schedule additional dates.

Customer Comments

This was a terrific class. Tara came well-prepared and the survey of google analytics was quite helpful.Erica
Read All Comments

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Comments For: Getting Started with Google Analytics

Justin is extremely well organized, thorough and clear in presenting his expertise. Excellent!Doug on 7/6/2016
Very valuable class and the instructor was great.Caitlin on 10/15/2014
The instructor was enthusiastic and knowledgable.Kyle on 9/29/2014
Very detailed and informativeAmy on 9/29/2014
This was the best class I have ever taken at BDA. The teacher was great, the topic was relevant and easy to follow. Great Class.Amanda on 7/3/2014
This was a terrific class. Tara came well-prepared and the survey of google analytics was quite helpful.Erica on 1/14/2014
"learned about many unique features." Instructor was "well informed."Victoria on 1/13/2014
LOTS of actionable tips. Tara knows her stuff was able to handle questions and gauge audience knowledge level.Lisa on 5/20/2013
Great workshop that was very practical and easy to understand.Maureen on 3/1/2013
I found it very informative for an introduction to Google Analytics class.Jeffrey on 2/19/2013
A wealth of information.Gwendolyn on 3/26/2012


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