Guerrilla Marketing with Facebook Hands-On
What You'll Learn
Facebook has evolved into one of the most complex platforms on the Web, with dozens of advertising and promotional opportunities, and a wide variety of ways to engage your customers and fan base. But doing it right and figuring out how to maximize your visibility is another thing entirely, and Facebook doesn't make it easy with their incessant push for your advertising dollar.
In this exciting workshop, social media marketing expert Dave Taylor will walk you through a smart Facebook marketing strategy for your company with an emphasis on hands-on exercises. You'll need to have a business or fan page already set up and access to it as an admin when you walk into class. If you have an upcoming event we encourage you to bring to class photos of your product, service, or other collateral to help us understand your existing marketing and positioning.
This is a hands-on class where you'll "learn by doing". Therefore you'll need a computer with the latest version of the software (more details on that below). We always recommend that if you have one, that you bring your own computer if at all possible. However, if you need one, we have several Apple iMac workstations with all the necessary software that are available by reservation for only $20 per day. If you need to use one of our computers, please email us so that we can arrange this for you and process the rental payment ahead of time. In most cases, the class will be taught with the Macintosh version of the software but generally the only difference between the Mac and Windows version is the keyboard shortcuts, using the Command key on Mac and the Control key on Windows.
Who Should Take This
Students who understand basic social media marketing strategies and want to dive deeper into Facebook. Familiarity with computer basics and social media navigation is highly recommended.
Presented By Dave Taylor
Dave Taylor has been involved with the Internet for decades and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty-two business and technical books and holds both an MBA and MS Ed. You can find Dave online at Ask Dave Taylor.com, on his GoFatherhood parenting blog or on Twitter as @DaveTaylor. Dave is an award-winning speaker, popular conference and workshop participant and frequent guest on radio and podcast programs.
BDA Members: $129.00