Introduction to Search Engine Optimization
What You'll Learn
Search engine optimization (SEO) is one of the most powerful - and least expensive - targeted marketing methods available. Unlike paid ads or commercials, SEO positions your products or services exclusively to people who are interested and actively searching for them.
This workshop provides a big picture overview of SEO and tips for building a search engine-friendly website. We'll replace misconceptions and obsolete ideas with honest best practices, and you'll leave knowing how to increase your web traffic as well as what questions to ask potential web developers or SEO firms.
This workshop will cover:
- How search engines work
- Google vs. Yahoo and the rest
- The importance of links
- How PageRank works
- Keyword research & targeting
- Content strategy
- What "black hat" techniques are and why you should avoid them
A video of this class is available for immediate viewing from only $35!See Video Details
Bonus! in-person registrants can purchase the video at half-price after attending the class!
Who Should Take This
Presented By Dave Taylor
Dave Taylor has been involved with the Internet for decades and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty-two business and technical books and holds both an MBA and MS Ed. You can find Dave online at Ask Dave Taylor.com, on his GoFatherhood parenting blog or on Twitter as @DaveTaylor. Dave is an award-winning speaker, popular conference and workshop participant and frequent guest on radio and podcast programs.