Real World Search Engine Optimization
What You'll Learn
Long gone are the days when the only thing you had to worry about was getting keywords into your page titles. Nowadays SEO is just as much about geolocation and voice search as it is about on-page optimizations. Tech expert Dave Taylor will share the very latest on how search engines are analyzing your content, whether it's YouTube videos or product pages on your Web site, and how to rise to the top of search results and ensure that Siri, Cortana and even Alexa know about your products and services.
This workshop will cover:
- How search engines work
- Google vs. Yahoo and the rest
- The importance of links
- How PageRank works
- Keyword research & targeting
- Content strategy
- What "black hat" techniques are and why you should avoid them
A video of this class is available for immediate viewing from only $35!See Video Details
Bonus! in-person registrants can purchase the video at half-price after attending the class!
Who Should Take This
Anyone with access to her website who wants to improve the sites' visibility on Google and other search engines.
Presented By Dave Taylor
Dave Taylor has been involved with the Internet for decades and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty-two business and technical books and holds both an MBA and MS Ed. You can find Dave online at Ask Dave Taylor.com, on his GoFatherhood parenting blog or on Twitter as @DaveTaylor. Dave is an award-winning speaker, popular conference and workshop participant and frequent guest on radio and podcast programs.