March Digital Salon: Connecting Your Creative to The Strategy
BDA's Digital Salon Series features prominent members of our community for an engaging evening of networking, community and inspirational presentations. Check out the entire series.
Designers, video producers and other creatives often get stuck in the aesthetic - relegated to making pretty pictures without connecting their creative to the larger business strategy or goals effectively. This lack of integration makes the creative process more difficult, and the work less effective. Join long-time designer and video producer, Michael Coronado, as he explores this gap, why you should care, and how aligning your creative with a bigger picture can help your career!
Join us for this exciting evening, as BDA's Digital Salons are a fun and unique hybrid of schmoozing and networking, art and technology, entertainment and education. These events bring together people from all different disciplines - filmmakers, photographers, web designers, mobile app developers, and many more!
- 6pm - 6:30pm: networking with light refreshments
- 6:45pm - 7:30pm: presentation by Michael Coronado
- 7:30pm: Q& A and discussion
Presented By Michael Coronado
Michael's work experience includes Creative Director of a museum, full-time instructor of a technical college, & freelance proprietor. His life experience includes husband, father, dog-owner, vintage motorcycle enthusiast and general curious tinkerer. As a designer, artist & teacher, Michael has grown to appreciate and love the building process. Seeing users interact with the finish product and "get it" is satisfying, and absorbing a concept, exploring options, then editing down to the most effective idea is a special process. Michael's clients, colleagues and students understand the concept of creating a mood and a culture behind an experience. Every brand develops a personality. Michael enjoys empowering others to learn how to define, mold or extract that personality, then broadcast it to the world. To learn more and see samples of his work, please visit www.coronadoartdesign.
BDA Members: Free