Getting Started with Digital Marketing
What You'll Learn
You know that digital should be part of your marketing mix, but it's overwhelming with dozens of social networks and hundreds of different ways that businesses can engage. Do you pay for influencers? Promote your business through pay-per-click? Or do you just put in the hours, ever day, chatting with visitors to your pages and profiles, hoping a few will become customers? In this specially-priced, two-hour class, marketing expert Dave Taylor will lead you out of the wilderness with a fun and lively discussion about what does and doesn't work in our digital world.
Presented By Dave Taylor
Dave Taylor has been involved with the Internet since the beginning and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books. A professor at the University of Denver where he teaches graduate courses on digital marketing and media & society, he holds both an MBA and MS Ed. Dave maintains two active Web sites, Ask Dave Taylor.com and his GoFatherhood parenting blog, as well as a popular YouTube tech channel AskDaveTaylor. Dave is an award-winning speaker and sought after conference leader, workshop speaker, panelist and judge.
BDA Members: $45.00