Radha Marcum: Content + Strategy
I teach businesses and nonprofits how to use content marketing to achieve their biggest sales and fundraising goals. Together we uncover the key content strategies that will convert their customers into enthusiasts, authentically. While working with organizations, I often have the opportunity to bring in and collaborate with other creatives such as writers, designers, photographers, videographers. I draw on over 15 years of insights from national B2C and B2B publishing, SEO, social media, magazine journalism, and nonprofit communications. Recent clients include Colorado nonprofits The Center for Resource Conservation and Mackintosh Academy, as well as The Wilderness Society and Verde PR and Consulting.
Key words: Content Marketing, InBound Marketing, Copywriting, Editorial Strategy, Branded Content, Brand Journalism, Owned Media, Custom Publishing.