Learning the Business of Photography
What You'll Learn
The Business of Photography is a three-hour class designed to help the budding photographer get his business started. The course will introduce the photographer to not only the world of marketing, social media, web presence and spreading the word about your photo business, but also about the business of running a photography business.
Photography as a business is more and more challenging in the digital age. Photographers need to stay abreast of new technologies, new media and the latest trends on the Internet. Not only do you need to be a good and competitive photographer, but you must also be a well-rounded business person and a self-promoter, no matter what area of photography you decide to pursue.
This Workshop will cover:
- Choosing your goals in photography
- Developing a business plan
- Individually Owned Business or LLC
- Location and Equipment
- Developing and Operating within a Budget
- Determining your prices
- Developing a Website
- Working with Social Media: Twitter, Facebook and Others
- Marketing - Email, Cold Calls, Advertising
Who Should Take This
This workshop is geared toward photographers who need guidance in starting or maintaining a successful photography business, as well as established photographers looking for insights on improving their business.
Presented By Bob Pearson
Bob Pearson is a photojournalist and editor with 30+ years of experience in news photography, covering sports, politics and the human condition worldwide. Bob spent over 20 years with Agence France-Presse (AFP). He served as Chief Photographer and Director of Photography for AFP, covering the White House and Capitol Hill, and coordinating coverage for North America. Pearson's photographs have been published worldwide, including major newspapers and magazines such as The NY Times, USAToday, Time Magazine, Newsweek, US News and World Report, Paris Match, Der Spiegel and others.
Bob is currently based in Indian Hills where he runs his freelance photography and consulting business.
BDA Members
Non-Members
(Length: 2 hours, 1 minutes / Large Version: 1.8 GB / Small Version: 693 MB)
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About The Video:
BDA Members: $0.00
Non-Members: $20.00
(Length: 2 hours, 1 minutes / Large Version: 1.8 GB / Small Version: 693 MB)
+ Show Video Chapters
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Customer Comments
Bob was a bastion of information, very personable and open to questions from the class. Very grateful for Bob sharing his experience and knowledge.BrianRead All Comments