Marketing in Turbulent Times
What You'll Learn
Looking back at 9/11 when times got tough, companies began cutting back. Sometimes they let employees go and stopped there. Other times, they eliminated their marketing - afraid to spend marketing dollars.
Today, in this COVID-19 environment, we know it's about more than letting employees go. Many businesses - small and large - were required to shut their doors to customers. If you are one of them, you know that, despite the crisis closures, it's important to maintain a presence in the marketplace.
When you remain visible during the hard times, customers and prospects will remember you when the good times return. Keep your message out there, stay top of mind and do so with authenticity and compassion.
During this workshop you will learn:
- 4 cost-effective marketing strategies for staying visible during turbulent times.
- A free resource to help you gain exposure to a broader market.
- Two video platforms that don't require expensive camera equipment.
- The one social network that opens the door to up to 40 times more opportunities.
Presented By Debra Jason
Marketing & writing with heart, not hype, Debra Jason is a national speaker, author, direct response copywriter and marketing mentor. She speaks about the value of building relationships and the art of engaging as they relate to attracting clients, generating leads and networking - online and off. From authors and engineers to speakers and real estate agents, she has guided hundreds of professionals in creating robust and optimized LinkedIn profiles that help them open the doors to receiving more opportunities on the network.
Debra started her copywriting business from scratch - with one client to her name and no degree in marketing. After a consistent and persistent effort to market herself and keep marketing herself, she is proud to say she's still in business - more than 30 years after she opened her doors. Author of the award-winning book, Millionaire Marketing on a Shoestring Budget™, she shares cost-effective marketing strategies that help you gain increased exposure, create a steady stream of happy clients, and build your business without breaking the bank.
BDA Members
Non-Members
(Length: 2 hours, 32 minutes / Large Version: 2.27 GB / Small Version: 866 MB)
+ Show Video Chapters
About The Video:
BDA Members: $0.00
Non-Members: $20.00
(Length: 2 hours, 32 minutes / Large Version: 2.27 GB / Small Version: 866 MB)
+ Show Video Chapters
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