Social Media Marketing
What You'll Learn
Social media is just as important as advertising and public relations, if not more so, for many organizations. It's a critical component of search engine optimization (SEO) and web marketing campaigns. It's also one of the few legitimate ways your business website can get a massive amount of traffic and links without spending a lot of money. Web marketers who use social media skillfully have a massive competitive advantage over those who don't.
Don't be left in the dark! If you've been hearing a lot about social media (sites like Facebook, Twitter and YouTube), and you want to understand more about it before diving in deeper, this class is a perfect overview. It will cover the basics of social media from business / marketing perspective, with an emphasis on Facebook - and it will leave you inspired and confident in how to better use social media to promote your own brand or organization.
This workshop will cover:
- Social media basics and why it's important
- Google+
- YouTube
- Best Practices
Who Should Take This
Anyone who's curious about using social media to increase visitors to their website but needs a big picture overview of social media sites and strategies.
Presented By Dave Taylor
![Dave Taylor](/images/profile_images/1387.jpg)
Dave Taylor has been involved with the Internet since the beginning and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books. A professor at the University of Denver where he teaches graduate courses on digital marketing and media & society, he holds both an MBA and MS Ed. Dave maintains two active Web sites, Ask Dave Taylor.com and his GoFatherhood parenting blog, as well as a popular YouTube tech channel AskDaveTaylor. Dave is an award-winning speaker and sought after conference leader, workshop speaker, panelist and judge.
BDA Members
Non-Members
(Length: 2 hour, 44 minutes / Large Version: 2.6 GB / Small Version 980 MB)
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About The Video:
BDA Members: $0.00
Non-Members: $20.00
(Length: 2 hour, 44 minutes / Large Version: 2.6 GB / Small Version 980 MB)
+ Show Video Chapters
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Customer Comments
I learned a lot more about social media and how to market myself.joannaRead All Comments