Social Media Marketing
What You'll Learn
Social media is just as important as advertising and public relations, if not more so, for many organizations. It's a critical component of search engine optimization (SEO) and web marketing campaigns. It's also one of the few legitimate ways your business website can get a massive amount of traffic and links without spending a lot of money. Web marketers who use social media skillfully have a massive competitive advantage over those who don't.
Don't be left in the dark! If you've been hearing a lot about social media (sites like Facebook, Twitter and YouTube), and you want to understand more about it before diving in deeper, this class is a perfect overview. It will cover the basics of social media from business / marketing perspective, with an emphasis on Facebook - and it will leave you inspired and confident in how to better use social media to promote your own brand or organization.
This workshop will cover:
- Social media basics and why it's important
- Google+
- YouTube
- Best Practices
Who Should Take This
Anyone who's curious about using social media to increase visitors to their website but needs a big picture overview of social media sites and strategies.
Presented By Dave Taylor
Dave Taylor has been involved with the Internet since the beginning and is widely recognized as an expert on both technical and business issues. He has been published over a thousand times, launched four Internet-related startup companies, has written twenty business and technical books. A professor at the University of Denver where he teaches graduate courses on digital marketing and media & society, he holds both an MBA and MS Ed. Dave maintains two active Web sites, Ask Dave Taylor.com and his GoFatherhood parenting blog, as well as a popular YouTube tech channel AskDaveTaylor. Dave is an award-winning speaker and sought after conference leader, workshop speaker, panelist and judge.
BDA Members
Non-Members
(Length: 2 hour, 44 minutes / Large Version: 2.6 GB / Small Version 980 MB)
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About The Video:
BDA Members: $0.00
Non-Members: $20.00
(Length: 2 hour, 44 minutes / Large Version: 2.6 GB / Small Version 980 MB)
+ Show Video Chapters
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Customer Comments
It was a very informative class. Understanding engaging people verse directly spamming them was one of the key ideas I pulled from class. Dave seemed to be a very knowledgeable and effective communicator.RickRead All Comments
