Copywriting for the Web

What You'll Learn

This workshop will help you convert more of your website visitors into leads and buyers. You'll acquire the basic skills and understanding you need to create results-getting copy for your website's homepage, blog, lead capture pages and sales pages. The skills you'll gain in this class will help you grow your business and get a higher ROI from your website.

In addition to gaining a valuable new skill set, you'll take home a copywriting tool kit that will speed up your writing process, and improve the effectiveness of all your web copy. And that means higher conversion rates and more sales with less time and effort on your part.

We'll analyze and suggest improvements for student and other websites. You'll not only learn by seeing how others can improve their websites, you'll leave class with solid ideas to make your website a more profitable marketing platform for your business.

Some of the key points we'll cover include:

  • An 11 point checklist to help you craft cool, results-getting headlines
  • A simple and fun method to make sure your web copy is easy to read
  • 9 keys to an optimized, PPC compliant landing page
  • How to use images and design elements to increase conversion rates
  • 10 ways to write better copy faster
  • How to harness your creative powers for results you can take to the bank
  • A handy resource guide to help you continually amp up your web copy

Who Should Take This:
Solo business owners, webmasters, marketing executives and sales professionals and anyone who relies on their website to attract, convert and retain customers.

A video of this class is available for immediate viewing from only $35!

See Video Details

Bonus! in-person registrants can purchase the video at half-price after attending the class!

Who Should Take This

Beginning and intermediate level entrepreneurs, business owners, writers, creatives, web designers, marketers, programmers and sales professionals who do their own marketing or who write sales copy for others.

Presented By Mike Connolly

Mike Connolly

Mike Connolly creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant "herd" of customers for life. He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He's an experienced teacher, trainer and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.

BDA Members


BDA Members: $69.00

Non-Members: $89.00

Available Dates

Sorry, we don't have this event scheduled right now but we'll probably be adding it again soon! If you're interested in this event, we recommend using our follow feature to be notified the next time we add it to our schedule. You can also email us to request that we add it soon.

Customer Comments

Finally a class that is all a bout adding value and making sure that value is added. The instructor was really committed to making sure we got what we came for. Well prepared.Jim
Read All Comments

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Comments For: Copywriting for the Web

I think more people should take this class. I thought Mike was extremely knowledgable and helped us.kris on 2/17/2015
Really enjoyed this class. It was exactly what I wanted. The instructor was well organized, very approachable, and made sure to make it relevant to our work experiences. We covered a ton of information! Make it a 2-part class!Darla on 2/17/2015
The instructor was so helpful and really knows his stuff, Very engaging.Caitlin on 11/24/2014
Somewhat of value. A lot of basic marketing. Not as much of the copy writing until the end. Could have better lighting on the speaker. He was a little slow talking for me. Rosalie on 7/30/2014
Instructor was "good communicator" and "learned several new strategies."Bruce on 1/14/2014
Instructor, "he is the best." Would like more advertising classes."jazmin on 1/14/2014
"Mike Connolly has an easy, but methodical style of teaching that is effective...learned a lot without being overwhelmed."Sue on 1/14/2014
helpful "yes."kelley on 1/14/2014
"great foundation." Needed "more detail," and instructor was helpful but needed to maintain "control."Ray on 1/14/2014
"helps understand industry terms and optimize and organize workflow."Briana on 1/14/2014
"good info...instructor is passionate about his field and very knowledageble."anonymous on 1/14/2014
"A few resources I can take away."anonymous on 1/14/2014
"Very thorough...applicable."Renee on 1/14/2014
Helpful tips and solutions for "writing for the audience." Instructor was enjoyable.Laura on 1/14/2014
Loved the Q&A time, that it was tailor-fit to our specific needs as well as receiving slides via email.Manon on 10/2/2013
Some good tips, foundational thinking, and a very good instructor.Susan on 7/13/2013
[The instructor] was very knowledgeable and approachable. Best points: the power of "You", spend lots of time on your headline.Scott on 7/8/2013
Good content, casual and informed style, well presented. Mike was personable and well prepared. You Rock, can't think of anything to suggest for improvement.Nancy Ann on 7/3/2013
[The instructor was] very knowledgeable, approachable.Scott on 7/3/2013
[The class] got me all fired up about helping my company sell their products in a better way. [Mike was] Super nice, enthusiastic, knowledgeable and bright. Very good rapport with class participants and very engaging.Nadia Eve on 4/9/2013
The instructor had tons of info, was well organized, and very personable.Mary Lou on 1/16/2013
Excellent class, I came naive, I leave less ignorant. Mike is a storyteller and listener both.Jeff on 1/16/2013
Very informative. Great instructor.Carlos on 6/7/2012
Great outline for creating copy for the web. Mike was very knowledgeable and informative. Great presentation style.Robert on 2/29/2012
Finally a class that is all a bout adding value and making sure that value is added. The instructor was really committed to making sure we got what we came for. Well prepared.Jim on 2/29/2012
Very informative and helpful.lily on 8/23/2011


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