Copywriting for the Web
What You'll Learn
Like a magnet, compelling copy draws in and captivates your ideal prospects.
In this workshop you'll get the basics of writing powerful direct-response copy. Whether you're building content for a website, creating a sales page or a writing a video script, the skills you'll gain in this course will give you a competitive edge.
Come with an open mind and be ready to try your hand at skill-building exercises. You'll learn and engage with the teacher and fellow students. If you have a project you're working on, bring it along to apply your new skills to.
By the end of class, your persuasive writing ability will be sharpened, getting you better results, faster and with less stress in all your marketing projects.
This workshop will cover:
- Tools you can use to speed up your writing and make it more persuasive
- An 11 point checklist to help you craft awesome, results-getting headlines
- The 5 phases of writing a powerful sales letter, web page or video
- How to make sure your copy is conversational and clear
- What to do about images and graphic design
- Harnessing the creative process for practical results
- Tips and techniques to help you write faster and more effectively
- A wealth of resources to continue your writing development
Before you attend:
Come prepared to explore new ways of thinking based on proven results. Bring along your articles, web pages, blog posts, headlines, emails, video scripts, ads, or any other marketing content or sales copy you'd like to enhance.
Who Should Take This
Beginning and intermediate level entrepreneurs, business owners, writers, creatives, web designers, marketers, programmers and sales professionals who do their own marketing or who write sales copy for others.
Presented By Mike Connolly
Mike Connolly creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant "herd" of customers for life. He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He's an experienced teacher, trainer and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.
BDA Members
Non-Members
(Length: 2 hours, 21 minutes / Large Version: 2.25 GB / Small Version: 846 MB)
+ Show Video Chapters
About The Video:
BDA Members: $0.00
Non-Members: $20.00
(Length: 2 hours, 21 minutes / Large Version: 2.25 GB / Small Version: 846 MB)
+ Show Video Chapters
Money-Back Guarantee
We're sure our programs are awesome! If you don't think you got your money's worth, we'll give you a full refund within 30 days of your purchase. So, get going today - risk free!
Why Our Videos Are So Awesome
- Practical: Learn practical skills quickly from industry pros that you can apply right away.
- Incredible Content: Videos range from 10 minutes to 3 hours with detailed chapters and all the class materials (when available).
- Flexible: Learn at your own pace anywhere. Stream our videos to your computer or mobile device or download them to use offline on your commute to work.
- Lifetime Access: Whether you download the program or prefer to stream it from our website, your access to the videos never expires like a subscription program would.
- Proven: BDA has been educating creative pros for nearly ten years in Boulder and now you can join us wherever you are! Welcome to Boulder!
- Value: Get exactly what you need - when you need it - at a super low price. No ongoing subscription fees, no commitments, instant purchase and instant learning.
- Quality: All BDA videos are professionally produced with high definition video and great sound.
Customer Comments
[The instructor] was very knowledgeable and approachable. Best points: the power of "You", spend lots of time on your headline.ScottRead All Comments
