Copywriting for the Web

What You'll Learn

Like a magnet, compelling copy draws in and captivates your ideal prospects.

In this workshop you'll get the basics of writing powerful direct-response copy. Whether you're building content for a website, creating a sales page or a writing a video script, the skills you'll gain in this course will give you a competitive edge.

Come with an open mind and be ready to try your hand at skill-building exercises. You'll learn and engage with the teacher and fellow students. If you have a project you're working on, bring it along to apply your new skills to.

By the end of class, your persuasive writing ability will be sharpened, getting you better results, faster and with less stress in all your marketing projects.

This workshop will cover:

  • Tools you can use to speed up your writing and make it more persuasive
  • An 11 point checklist to help you craft awesome, results-getting headlines
  • The 5 phases of writing a powerful sales letter, web page or video
  • How to make sure your copy is conversational and clear
  • What to do about images and graphic design
  • Harnessing the creative process for practical results
  • Tips and techniques to help you write faster and more effectively
  • A wealth of resources to continue your writing development

Before you attend:
Come prepared to explore new ways of thinking based on proven results. Bring along your articles, web pages, blog posts, headlines, emails, video scripts, ads, or any other marketing content or sales copy you'd like to enhance.

Who Should Take This

Beginning and intermediate level entrepreneurs, business owners, writers, creatives, web designers, marketers, programmers and sales professionals who do their own marketing or who write sales copy for others.

Presented By Mike Connolly

Mike Connolly

Mike Connolly creates and manages direct response marketing systems for fast growing businesses so they can attract their ideal customers, put an iron fence around them and develop an abundant "herd" of customers for life. He has co-created and manages marketing systems using blogs, social networking sites, newsletters, e-letters, video networks, articles, multi-media follow-up systems, direct mail, teleseminars, webinars and affiliate marketing. He's an experienced teacher, trainer and coach and loves sharing his passion for magnetic attraction strategies with high achieving business owners and entrepreneurs.

BDA Members

(Length: 2 hours, 21 minutes / Large Version: 2.25 GB / Small Version: 846 MB)
+ Show Video Chapters

About The Video:

BDA Members: $0.00

Non-Members: $20.00

(Length: 2 hours, 21 minutes / Large Version: 2.25 GB / Small Version: 846 MB)
+ Show Video Chapters

  Money-Back Guarantee

We're sure our programs are awesome! If you don't think you got your money's worth, we'll give you a full refund within 30 days of your purchase. So, get going today - risk free!

  Why Our Videos Are So Awesome

  • Practical: Learn practical skills quickly from industry pros that you can apply right away.
  • Incredible Content: Videos range from 10 minutes to 3 hours with detailed chapters and all the class materials (when available).
  • Flexible: Learn at your own pace anywhere. Stream our videos to your computer or mobile device or download them to use offline on your commute to work.
  • Lifetime Access: Whether you download the program or prefer to stream it from our website, your access to the videos never expires like a subscription program would.
  • Proven: BDA has been educating creative pros for nearly ten years in Boulder and now you can join us wherever you are! Welcome to Boulder!
  • Value: Get exactly what you need - when you need it - at a super low price. No ongoing subscription fees, no commitments, instant purchase and instant learning.
  • Quality: All BDA videos are professionally produced with high definition video and great sound.

Customer Comments

"great foundation." Needed "more detail," and instructor was helpful but needed to maintain "control."Ray
Read All Comments

Related To: Copywriting for the Web

Social Media Marketing

Social Media Marketing

With Dave Taylor

Video Cost: $0 for BDA Members / $20 for non-members.

Effective Email Newsletters: How to Get and Keep Customers/Clients

Comments For: Copywriting for the Web

I think more people should take this class. I thought Mike was extremely knowledgable and helped us.kris on 2/17/2015
Really enjoyed this class. It was exactly what I wanted. The instructor was well organized, very approachable, and made sure to make it relevant to our work experiences. We covered a ton of information! Make it a 2-part class!Darla on 2/17/2015
The instructor was so helpful and really knows his stuff, Very engaging.Caitlin on 11/24/2014
Somewhat of value. A lot of basic marketing. Not as much of the copy writing until the end. Could have better lighting on the speaker. He was a little slow talking for me. Rosalie on 7/30/2014
Instructor was "good communicator" and "learned several new strategies."Bruce on 1/14/2014
Instructor, "he is the best." Would like more advertising classes."jazmin on 1/14/2014
"Mike Connolly has an easy, but methodical style of teaching that is effective...learned a lot without being overwhelmed."Sue on 1/14/2014
helpful "yes."kelley on 1/14/2014
"great foundation." Needed "more detail," and instructor was helpful but needed to maintain "control."Ray on 1/14/2014
"helps understand industry terms and optimize and organize workflow."Briana on 1/14/2014
"good info...instructor is passionate about his field and very knowledageble."anonymous on 1/14/2014
"A few resources I can take away."anonymous on 1/14/2014
"Very thorough...applicable."Renee on 1/14/2014
Helpful tips and solutions for "writing for the audience." Instructor was enjoyable.Laura on 1/14/2014
Loved the Q&A time, that it was tailor-fit to our specific needs as well as receiving slides via email.Manon on 10/2/2013
Some good tips, foundational thinking, and a very good instructor.Susan on 7/13/2013
[The instructor] was very knowledgeable and approachable. Best points: the power of "You", spend lots of time on your headline.Scott on 7/8/2013
Good content, casual and informed style, well presented. Mike was personable and well prepared. You Rock, can't think of anything to suggest for improvement.Nancy Ann on 7/3/2013
[The instructor was] very knowledgeable, approachable.Scott on 7/3/2013
[The class] got me all fired up about helping my company sell their products in a better way. [Mike was] Super nice, enthusiastic, knowledgeable and bright. Very good rapport with class participants and very engaging.Nadia Eve on 4/9/2013
The instructor had tons of info, was well organized, and very personable.Mary Lou on 1/16/2013
Excellent class, I came naive, I leave less ignorant. Mike is a storyteller and listener both.Jeff on 1/16/2013
Very informative. Great instructor.Carlos on 6/7/2012
Great outline for creating copy for the web. Mike was very knowledgeable and informative. Great presentation style.Robert on 2/29/2012
Finally a class that is all a bout adding value and making sure that value is added. The instructor was really committed to making sure we got what we came for. Well prepared.Jim on 2/29/2012
Very informative and helpful.lily on 8/23/2011

Chapters for Copywriting for the Web

Chapter Name Start Time (HH:MM:SS)
Intro and Goals 00:00:00
Copywriting Defined 00:00:55
Copywriting for the Web 00:02:10
Content Breakdown Map & Mazerati 00:04:05
The Map - Is the Website dead? Grabbing Attention 00:04:49
The Web Generally vs. Your Campaign Mindset 00:07:57
Increasing Conversion Rates 00:09:18
Split Tests 00:11:44
Marketing Funnels 00:14:04
Methods of Structuring Marketing Funnels 00:19:58
Permission Marketing 00:20:54
Retargeting 00:22:30
Lead Capture Case Study #1 00:28:08
Lead Capture Case Study #2 00:31:07
The Maserati: Generating Powerful Copy 00:32:47
Marketing Asset Types 00:34:46
Lead Magnets 00:35:44
You Can Do This 00:36:46
Copy Response and Context 00:37:14
Editorial Planning Worksheet 00:37:55
Time Saving Techniques 00:39:50
Leverage and Existing Audience 00:43:34 Example Lead Magnet 00:47:44
Website Design - Audience Vs. Personal Taste 00:50:50
Ideal Client Profile Exercise 00:54:57
Identify Your Product's Deeper Benefits 01:03:26
Workbook Materials Overview (download using "link to class files button") 01:14:16
Takeaway Selling Example 01:19:15
Patton Speech Example 01:22:35
Sale Letter Technique Background Info ( 01:24:17
Create an Irresistible Offer 01:27:14
3 Keys to Success 01:30:07
Sales Copy Research Websites ( 01:33:08
Competition & Sales Obstacles 01:35:00
Elephant in the Room 01:36:43
Customer Motivation 01:37:11
The Power of One & Ladder of Beliefs 01:39:28
Headlines Overview 01:42:23
Leads & Greased Slide 01:44:25
Tested Advertising Methods 01:45:11
Simple Sales Letter Structure 01:50:05
Futurecast 01:52:40
Your Origin Story 01:53:16
Offering Proof 01:58:57
Build Value - Ridicule Price 02:01:38
Avoidance vs. Approach 02:03:12
Headlines In Depth 02:06:14
Your Big Idea/Hook 02:11:29
Parting Thought: Learn the Rules, Then Just Write 02:13:26
Final Questions - Subject Lines 02:14:59
Writing Tip: "It's kind of like..." 02:18:24


We've been empowering Colorado's creatives, tech and marketing professionals with affordable and practical-skills focused training for 16 years! We invite you to join our community today.