Google Ads YouTube Advertising - Basics and Strategy
What You'll Learn
Learn how to advertise on YouTube with Google Ads from an expert! This fast-paced class will get you started the right way and save you money.
What you will learn
- How to connect your Google Ads account to YouTube.
- Tips for setting up YouTube Audiences for success.
- Some use cases for YouTube Ads.
- Approximate costs to run YouTube Ads for your campaign and how plan/manage your budget.
- What not to do with YouTube Ads - pro tips to avoid wasting money.
- KPIs (Key Performance Indicators) for YouTube Ads and how to report on them.
- What types of video ads work best for YouTube Ads.
Who Should Take This
If you want to reach a large audience with a small budget come to this training. YouTube Ads is a cheap medium for video advertising and the modern TV for many viewers in the USA and Internationally. Please come if you are interested and have at least $200 to spend on YouTube Ads the Right Way! This is also great for advertisers who already have a campaign running and want to audit it or expand on it.
Note: Participants should have some prior experience using Google Ads with a desire to learn how to extend their advertising to YouTube. You should also have an existing Google Ads account. If you need to learn Google Ads, we recommend the free lunch n' learn on this topic.
Presented By Reggie Stjernholm
BDA Members: $55.00