Google Ads YouTube Advertising - Basics and Strategy

What You'll Learn

Learn how to advertise on YouTube with Google Ads from an expert! This fast-paced class will get you started the right way and save you money.

What you will learn

  • How to connect your Google Ads account to YouTube.
  • Tips for setting up YouTube Audiences for success.
  • Some use cases for YouTube Ads.
  • Approximate costs to run YouTube Ads for your campaign and how plan/manage your budget.
  • What not to do with YouTube Ads - pro tips to avoid wasting money.
  • KPIs (Key Performance Indicators) for YouTube Ads and how to report on them.
  • What types of video ads work best for YouTube Ads.

Who Should Take This

If you want to reach a large audience with a small budget come to this training. YouTube Ads is a cheap medium for video advertising and the modern TV for many viewers in the USA and Internationally. Please come if you are interested and have at least $200 to spend on YouTube Ads the Right Way! This is also great for advertisers who already have a campaign running and want to audit it or expand on it.

Note: Participants should have some prior experience using Google Ads with a desire to learn how to extend their advertising to YouTube. You should also have an existing Google Ads account. If you need to learn Google Ads, we recommend the free lunch n' learn on this topic.

Presented By Reggie Stjernholm

Reggie Stjernholm
Reggie has worked for 3 digital marketing agencies and has marketed hundreds of websites. For 2 Years, she worked with the smartest PPC-Savants in Denver at a company called Metric Theory, working with both ecommerce and lead-gen companies/websites. She worked with companies ranging from selling doors, selling makeup and rentable gaming computers, to billing software and more. There she managed high budget campaigns, including $400K+ per month ecommerce revenue campaigns & total budgets of $500K+ per month at one time. The largest company she managed campaigns for had a $75K - $100K/month budget solely on Google/Bing and affiliate websites. She then worked with one of the largest digital marketing agencies in Colorado working with startups & SMBs. There, she learned what full-service digital marketing looks like - Facebook & Instagram ads, email marketing, CRM software, text message marketing, SEO, user experience (UX), and Web Design, among other things. She now works with her own clients and runs her company, Penta West, where it is her passion to help businesses succeed online!
BDA Members


BDA Members: $55.00

Non-Members: $75.00

Available Dates

Sorry, we don't have this event scheduled right now but we'll probably be adding it again soon! If you're interested in this event, we recommend using our follow feature to be notified the next time we add it to our schedule. You can also email us to request that we add it soon.

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Fees: $179 for members / $199 for non-members



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