What You'll Learn

Typography - the selection and design of text on a page or screen - is one of the most important elements of any visual communications, whether print, video, web or interactive media. Great typography makes the difference between a look that is just "acceptable" and a design that is truly pulled together and professional.

Type design is key to conveying brand and personality. Producers spend hours listening to voice talent to select just the right personality for the spoke word. Type has the same power for the written wrod. It literally creates an emotional response, just like tone of voice.

It is also critical to design type well for readability and communication. Research shows that bad typography takes longer and requires more effort to read and comprehend. Poor type design has even been shown to negatively affect the reader's mood.

In this workshop we'll start with the basics and help you build skills to get your type on track.

This workshop will cover:

• What "good" typography really means.
• Best practices for selecting and combining typefaces.
• How we read - legibility and why it matters
• Anatomy of a letterform
• Classifying typefaces for mood and purpose
• Designing with weights, styles and color
• How type alignment and size impact design
• Kerning, Tracking, Leading and other details that make all the difference

What to Expect:

• This is a lecture-style workshop, but we'll do some fun interactive exercises to help sharpen your skills.
• This workshop is ideal for those who work with type but are not graphic designers by training, such as editors, animators, interface developers.
• This workshop is not intended to cover software specific skills for setting or animating type, the material we'll cover is essential no matter what application you are working in.