Whether your budget is $10 or $10 million, you can advertise your business on Google. That's because you pay only when people click on your ads, making pay per click (PPC) internet marketing one of today's most cost effective and targeted advertising platforms. Attend this workshop to learn how to market your business through sponsored search results on Google using their advertising platform, AdWords.
With one three-hour lecture, you will have the foundation you need to properly set up and launch an AdWords campaign, and the suggested best practices to maintain and optimize the campaign, ensuring long-term success at an ad spend level that any sized business can manage. This workshop focuses on paid search text ads, but also explores other types of Google advertising, such as display network placements and banner ads. We also discuss the differences between paid and organic search results.
This workshop will cover:
Before you attend:
To get the most out of this workshop, please register for an AdWords account before class at http://adwords.google.com.
Anyone who wants to increase traffic to their website. This workshop is ideal for people who have never used AdWords and people who already have a campaign but aren't sure if it's working or want to take it to the next level.
Justin is trained in advanced statistics and has been working with online data sources since 2001. He applies this knowledge of online data to enhance the performance. He is the founder and organizer for Analyze Boulder, a monthly event to bring together and grow the Boulder data work community. He is founder of Rosenthal Analysis, and coined the term growth engineering to describe the firm's practices.
Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.
We want to make our training as accessible as possible so we offer a simple payment plan for our Transitions Certificate Programs. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the program you wish to attend (firstname.lastname@example.org) and we'll get you setup, take your first payment, and confirm your registration.
Paid at time of registration.
Due one month after registration.
Due two months after registration.
Due three months after registration.
|Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($69.00 for BDA members and $89.00 for non-members).|
BDA Members: $59.00
Registration Discount Applied
You save $10.00 by registering before midnight on 6/7/2014. Standard registration fees for this program are $69.00 for members and $89.00 for non-members.
6/11/2014 | 9am - 12pm
Location: Boulder (Details)
9/25/2014 | 6pm - 9pm
Location: Boulder (Details)
|Events April 2014|
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