Marketing with Google AdWords

What You'll Learn

Whether your budget is $10 or $10 million, you can advertise your business on Google. That's because you pay only when people click on your ads, making pay per click (PPC) internet marketing one of today's most cost effective and targeted advertising platforms. Attend this workshop to learn how to market your business through sponsored search results on Google using their advertising platform, AdWords.

With one three-hour lecture, you will have the foundation you need to properly set up and launch an AdWords campaign, and the suggested best practices to maintain and optimize the campaign, ensuring long-term success at an ad spend level that any sized business can manage. This workshop focuses on paid search text ads, but also explores other types of Google advertising, such as display network placements and banner ads. We also discuss the differences between paid and organic search results.

This workshop will cover:

  • Google AdWords definitions of key terms including keyword match types, quality scores, click through ratios and more
  • Proper campaign structure
  • Keyword selection
  • Ad copy creation
  • Targeting
  • Budget monitoring
  • Reporting and tracking results
  • Best practices for max ROI

Before you attend:
To get the most out of this workshop, please register for an AdWords account before class at http://adwords.google.com.

Who Should Take This

Anyone who wants to increase traffic to their website. This workshop is ideal for people who have never used AdWords and people who already have a campaign but aren't sure if it's working or want to take it to the next level.

Presented By Justin Rosenthal

Justin Rosenthal

Justin is trained in advanced statistics and has been working with online data sources since 2001. He applies this knowledge of online data to enhance the performance. He is the founder and organizer for Analyze Boulder, a monthly event to bring together and grow the Boulder data work community. He is founder of Rosenthal Analysis, and coined the term growth engineering to describe the firm's practices.

$79
BDA Members
$99
Non-Members

Registration:

BDA Members: $79.00

Non-Members: $99.00

Early Registration Discount Applied
You will save $10.00 by registering before midnight on 1/11/2015. Applies to the next scheduled date only.

Available Dates

January 15, 2015 / 6pm - 9pm

In Boulder

Register

Location: Boulder (Details)

Boulder
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

March 24, 2015 / 6pm - 9pm

In Denver

Register

Location: Denver (Details)

Denver
201 Milwaukee Street, Suite 100
Denver, CO  80206

BDA's Denver location is in Cherry Creek inside the Thrive coworking space which is one block north of the Cherry Creek Mall, and surrounded by many cafes and restaurants. There is a parking garage across the street as well as on-street parking with 2-hour meters that are enforced up to 7pm.

May 20, 2015 / 6pm - 9pm

In Boulder

Register

Location: Boulder (Details)

Boulder
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

July 6, 2015 / 6pm - 9pm

In Boulder

Register

Location: Boulder (Details)

Boulder
1600 Range Street, Suite 100
Boulder, CO  80301

This is BDA's headquarters located at Arapahoe Avenue and Range Street in Boulder (approximately 52nd and Arapahoe) on the northeast corner of Range and Arapahoe. The building is .6 miles east of Foothills Parkway, and .25 miles west of 55th Street. Range is the street that is between the stoplights at Conestoga and Commerce. Parking is available all around the building.

Customer Comments

Highly interactive, great knowledge base, friendly approachable instructor.Stephen
Read All Comments

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Comments For: Marketing with Google AdWords

Very engaging instructor. Mr. Rosenthal is very knowledgeable and eager to answer questions.Stephanie on 12/8/2014
This class really explained the importance of keywords and managing accounts. The instructor was patient and easy to understand.Kim on 6/11/2014
Great introduction to Google AdWords! Justin was a great instructor and went at an easy-to-follow yet informative pace.Alex on 6/11/2014
Great value. Sam was very professional and very knowledgeable... was a perfect "10".Larry on 7/17/2013
To the point most important features were taught. Instructor very knowledgeable, good tips/tricks - especially for small budgets.Lisa on 7/17/2013
Great intro to AdWords.Liz on 3/13/2013
[The instructor was] wonderfully knowledgeable and easy to listen to.Holly on 7/16/2012
Great value for my clients! Instructor was incredibly knowledgeable, thorough and informative - thank you!Cheryl on 10/25/2011
Very helpful and thorough information. The instructor was very personable and able to answer questions.Dolly on 10/11/2010
Loved all 3 hours, completely intriguing. Benji was fantastic, knowledgeable, and helpful.Jenna on 10/11/2010
Really got my wheels turning, ready to spend more on AW.Austin on 12/17/2009
Highly interactive, great knowledge base, friendly approachable instructor.Stephen on 12/17/2009
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