Marketing with Google AdWords

Characteristics Of This Class:

Whether your budget is $10 or $10 million, you can advertise your business on Google. That's because you pay only when people click on your ads, making pay per click (PPC) internet marketing one of today's most cost effective and targeted advertising platforms. Attend this workshop to learn how to market your business through sponsored search results on Google using their advertising platform, AdWords.

With one three-hour lecture, you will have the foundation you need to properly set up and launch an AdWords campaign, and the suggested best practices to maintain and optimize the campaign, ensuring long-term success at an ad spend level that any sized business can manage. This workshop focuses on paid search text ads, but also explores other types of Google advertising, such as display network placements and banner ads. We also discuss the differences between paid and organic search results.

This workshop will cover:

  • Google AdWords definitions of key terms including keyword match types, quality scores, click through ratios and more
  • Proper campaign structure
  • Keyword selection
  • Ad copy creation
  • Targeting
  • Budget monitoring
  • Reporting and tracking results
  • Best practices for max ROI

Before you attend:
To get the most out of this workshop, please register for an AdWords account before class at

Who Should Take This:

Anyone who wants to increase traffic to their website. This workshop is ideal for people who have never used AdWords and people who already have a campaign but aren't sure if it's working or want to take it to the next level.

Justin Rosenthal

Justin Rosenthal

Justin is trained in advanced statistics and has been working with online data sources since 2001. He applies this knowledge of online data to enhance the performance. He is the founder and organizer for Analyze Boulder, a monthly event to bring together and grow the Boulder data work community. He is founder of Rosenthal Analysis, and coined the term growth engineering to describe the firm's practices.

This class really explained the importance of keywords and managing accounts. The instructor was patient and easy to understand.

Kim, 6/11/2014

Great introduction to Google AdWords! Justin was a great instructor and went at an easy-to-follow yet informative pace.

Alex, 6/11/2014

Great value. Sam was very professional and very knowledgeable... was a perfect "10".

Larry, 7/17/2013

To the point most important features were taught. Instructor very knowledgeable, good tips/tricks - especially for small budgets.

Lisa, 7/17/2013

Great intro to AdWords.

Liz, 3/13/2013

[The instructor was] wonderfully knowledgeable and easy to listen to.

Holly, 7/16/2012

Great value for my clients! Instructor was incredibly knowledgeable, thorough and informative - thank you!

Cheryl, 10/25/2011

Very helpful and thorough information. The instructor was very personable and able to answer questions.

Dolly, 10/11/2010

Loved all 3 hours, completely intriguing. Benji was fantastic, knowledgeable, and helpful.

Jenna, 10/11/2010

Really got my wheels turning, ready to spend more on AW.

Austin, 12/17/2009

Highly interactive, great knowledge base, friendly approachable instructor.

Stephen, 12/17/2009

Related Classes & Workshops

Below is a list of classes & workshops that are related to the one you are reading about now. We also encourage you to take a look at our "help me choose" page for much more information on choosing which BDA program is right for you.

Optional Payment Plan for In-Depth Intensives:

We want to make our training as accessible as possible so we offer a simple payment plan for our In-Depth Intensives. Each of the 4 payments is 25% of the total registration fee with no finance charges or other costs. The first payment will be taken when you register and the remaining 3 payments are paid every month for the following 3 months (detailed payment information in the table below). It's easy to take advantage of this option and we encourage you to sign up early since these programs often fill up fast! If you're interested, don't register online. Instead, please contact BDA staff at 303-800-4647 or email us with the name and start date of the intensive you wish to attend ( and we'll get you setup, take your first payment, and confirm your registration.


Payment Program Details

  BDA Member Non-Member
Payment 1
Paid at time of registration.
$19.75 $24.75
Payment 2
Due one month after registration.
$19.75 $24.75
Payment 3
Due two months after registration.
$19.75 $24.75
Payment 4
Due three months after registration.
$19.75 $24.75
Note: registrants using the payment plan are not eligible for the early registration discount and always pay the standard registration fee ($79.00 for BDA members and $99.00 for non-members).

Registration Fees

BDA Members: $69.00

Non-Members: $89.00

Registration Discount Applied
You save $10.00 by registering before midnight on 12/5/2014. Standard registration fees for this program are $79.00 for members and $99.00 for non-members.

Scheduled Dates

December 09, 2014

Complete Schedule:
12/9/2014 | 6pm - 9pm

Location: Boulder (Details)


January 15, 2015

Complete Schedule:
1/15/2015 | 6pm - 9pm

Location: Boulder (Details)


March 17, 2015

Complete Schedule:
3/17/2015 | 6pm - 9pm

Location: Boulder (Details)


March 24, 2015

Complete Schedule:
3/24/2015 | 6pm - 9pm

Location: Denver (Details)


May 20, 2015

Complete Schedule:
5/20/2015 | 6pm - 9pm

Location: Boulder (Details)


July 06, 2015

Complete Schedule:
7/6/2015 | 6pm - 9pm

Location: Boulder (Details)