Leveraging the Power of LinkedIn

What You'll Learn

Are you on LinkedIn because you accepted a connection request, but now you're wondering, "What do I do next?" You're not alone.

Many people who are on LinkedIn don't know how to make the most of their experience. They are baffled by what to do once they are on the platform. Debra Jason's goal is to eliminate the mystery and demonstrate how you can optimize your profile, maximize your experience on the social network, and discover how it can help you grow your business.

With more than 500 million members - "and millions more connecting weekly - "LinkedIn is the world's largest professional network on the Internet. 73% of the members use the platform for networking with fellow professionals. And, 79% of B2B marketers view it as an effective source for generating leads.

As one of the top 5 social networking platforms being used by marketers, it's a strategic tool that should be in your marketing toolbox. Discover how to leverage it successfully for your business.

What to Expect:

In this interactive and thought-provoking workshop, you'll explore how to:

  • Create a robust profile that portrays you in your best light and encourages engagement.
  • Open the doors to receiving more opportunities through LinkedIn.
  • Receive 14-21 times more profile views with one simple step.
  • Avoid the biggest mistake people make on LinkedIn.
  • Connect with prospective business affiliates, referral resources and potential clients.

This workshop is not about advanced LinkedIn strategies. We'll be exploring the capabilities available in the free version of LinkedIn.

Who Should Take This

Solo- and entrepreneurs, independent business professionals, sales and B2B professionals, REALTORs, small business owners. If you’re either new to LinkedIn or are on the network, but realize that you haven’t been using it to its fullest extent, this program is for you.

Presented By Debra Jason

Debra Jason

Marketing & writing with heart, not hype, Debra Jason is an author, speaker, trainer, direct response copywriter and multi-faceted marketing strategist. She speaks about the value of building relationships and the art of engaging as they relate to marketing, social media marketing, copywriting and networking (online and off). With close to three decades of experience running her own business, she empowers her listeners with the marketing tools they need to gain increased exposure, create a steady stream of happy clients, boost their income and build their businesses cost-effectively.

Debra presents workshops and seminars privately for small businesses and trade organizations/associations as well as at the university level. She teaches Continuing Education classes at the University of Colorado at Boulder and through the Professional Development department at the University of Colorado at Denver, through the LifeLong Learning department of the Boulder Valley School Districtt. She has been a guest speaker at the University of Northern Colorado and the University of Colorado at Denver. She created the first social media program offered through the Office of Continuing Education and Training at Kaua`i Community College.

BDA Members


BDA Members: $69.00

Non-Members: $89.00

Available Dates

Sorry, we don't have this event scheduled right now but we'll probably be adding it again soon! If you're interested in this event, we recommend using our follow feature to be notified the next time we add it to our schedule. You can also email us to request that we add it soon.

Related To: Leveraging the Power of LinkedIn

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Fees: $79 for members / $99 for non-members